The rule for SEO is always “the earlier the better”.

Google now uses hundreds of factors in their ranking algorithm and of course the number grows every month. Two of the factors that have long affected rankings are the “on-site” and “on-page” elements. Primarily these refer to the navigation structure, link text, headings and the written content of the site.

Because many of the decisions made during the site design and development process will impact the navigation structure, link text, headings, the written content and other SEO factors it is best if an SEO expert is involved in these decisions from the beginning. This inevitably saves time and money.