A “conversion” is simply when a visitor does what you want them to do while they are on your website. A conversion could be opting into an e-mail list, requesting a “Special Report”, requesting more information, completing a purchase or making a donation, or it could simple be watching a video. Whatever YOU want your visitors to do is your conversion.

Your conversion rate is the percentage of visitors to your site who convert (perform a conversion).

Improving the conversion ratio of a website can significantly increase profits because the visitor acquisition cost remains the same while the revenue per visitor increases.

At IMGmembers we help increase conversions and the “conversion ratio” of your website.