In a new Ad Age/Ipsos Observer survey of digital-media habits, Facebook was a clear winner: 41% of respondents said they want to receive communications from marketers on Facebook — more than double any other digital platform. One in three said it was their “preferred” platform.

65% wanted coupons but discounting isn’t all the respondents wanted: 42% want better customer service, 28% sought branded games and only 22% care about customer news. The online survey, conducted in mid-February, asked 1,000 U.S. consumers about their digital-media habits. Learn More…