Redesigning your website can be a great idea that has costly consequences.

Website redesign and SEO (Search Engine Optimization) go hand in hand. I have recently been called in after two website redesigns where the business owners were frantic because shortly after the launch of their redesigned websites they saw huge drops in traffic.

During a website redesign everyone has an opinion about how the site should look and function but it is not at all uncommon for developers implementing these changes to lack the online marketing experience necessary to understand the complete ramifications of these changes. Including how the changes will affect the sites organic Google rankings.

On many occasions I have been “called to the rescue” because well intended site changes resulted dramatically reducing site visits.

So what do you do when you’re considering a site redesign?

In 2 words- Call me. Seriously, every word on every page matters. Every link on the site matters. Every heading tag on every page matters. The placement of every image on every page matters.

Let’s talk, the call is FREE and I could save you time, money and untold distress and frustration. The reason is for this post is to save you money and that gut wrenching feeling that happens when you look up and see your website redesign and impact on your SEO produced the exact opposite effect you were anticipating.

This is a graph that shows how the rankings plummeted for someone who quickly became a client.