The businesses owner was savvy, he had spent years diligently building top Google rankings on important keywords, the web developer was assuring and persuasive and his design was SO elegant.

After the remodel the website lost 57 # 1 rankings and another 45 in the 2-10 spots. Traffic plummeted.

BE CAREFUL when you are remodeling your website, you MUST make sure all of the “marketing elements” are properly implemented.

In this case the site owner called me frantic, very, very distressed. We solved the problem and within 19 days the rankings and traffic were restored. This was a happy ending… but the whole problem could have been avoided.