“Top of mind awareness” is being thought of by the right people and at the right time.

One marketing challenge that we all face as small business people is getting our potential customers to know about us AND to have them think of us at the time they are looking for the products or services we offer.

I would like to think the videos on my website, my services as an Internet marketing coach and the results I get for my clients would cause anyone who visits my website to remember me forever and definitely contact me when they are looking for the services I offer.

Let me ask… Does that sound very likely? Of course not.

Here’s the real truth. Most people remember me and what I offer for a little while. Maybe a day, or a week, maybe even a couple of weeks. But before long my name has slipped from their “top of mind awareness”. Does that sound more likely?

If you are honest with yourself you will recognize that the same thing happens with people who are exposed to your business. They see your ad, or a sign, or visit your website and before long your business slips into the fog of all of the other ads they have seen and websites they have visited.

That’s just the way it is… UNLESS…

We recognize the importance of maintaining top of mind awareness and come up with a strategy to enter into long term relationships with potential customers.

Here’s what I do:

  • I offer FREE Internet marketing tips via my blog.
  • I offer several ways for potential customers to subscribe to my e-mails.
  • I offer content on Linkedin, Facebook, Twitter and Google+.

ALL of these are designed to help build and maintain top of mind awareness with potential customers.

Do you have a plan to maintain top of mind awareness with your potential customers? 

Consider this:

  • Offer a compelling reason for people to subscribe to your blog or e-mail list.
  • Provide interesting, thought provoking and valuable information to your subscribers.
  • Consistently send your information. I regularly have people become customers after years of receiving my e-mails and or blog posts.
  • Quarterly (and probably monthly) is not frequent enough.

Helping small businesses improve their top of mind awareness, SEO, Social Marketing, PPC, E-mail Marketing, website conversions, etc. is exactly what I provide as an Internet Marketing Coach.