This is a copy of the “newsletter” email I sent out on Saturday, February 25, 2012…As an Internet marketing coach one of the very first questions I answer is where you SHOULD focus your primary Internet marketing efforts;

  • Traffic Building (SEO, PPC, etc.),
  • Conversion Improvement (content changes, calls to action, etc.) or
  • Relationship Building (social media, e-mail, etc.)?

I have found that focus plays HUGE role in Internet marketing success. It is SO easy to get distracted by new things that important things (like SEO and conversion improvement) often get neglected. Over time competitors start beating you out of top rankings and profits dwindle.

One of the advantages of being an Internet Marketing Speaker is hearing directly from hundreds of small business owners every month. I hear their problems and find solutions.

See below for several tactics that are working well for my Internet marketing coaching clients…

Conversion Improvement

How to Create a GREAT “Call to Action”…

 A “call-to-action” is the primary reason those of us in business have websites. We want potential customers to become actual customers. This often starts with a form being completed, or a phone number being dialed. Read 11 EXCELLENT “Call to Action” TIPS

SEO
This was a HUGE “Eye Opener” at this weeks live training…
While preparing for this presentation I identified about 2 dozen keywords that these business owners had not even considered. These are keywords that get $20 – $55 Per Click if you were to pay Google for PPC!!! Here’s how you can do the same…

Social Media Marketing

Are You Making This COMMON Social Marketing Mistake?  

This is the single most important thing you can do to increase your bottom-line profits in 2012. CLICK HERE.

Email Marketing

9 Ways to Improve Your E-mail Marketing

Email marketing is a great, inexpensive way to reach the people on your list. If done correctly, email marketing will take your business to the next level and bring a great ROI for years to come. Here are the most important things you can do to improve your email marketing.

Another Side of Ed
You probably know that I’m an Internet Marketing Speaker but what you probably don’t know is that I was absolutely terrified of public speaking until I was 33 years old. In fact I started and quit Toastmasters twice in my twenties because I just couldn’t bring myself to speak before the group.I have now delivered well over 2,000 presentations, a couple with with audiences of 15,000 or more, and I love it.How did I overcome my fear?I joined Toastmasters for a 3rd time and that, coupled with training I received from Tony Robbins (who was a client of mine at the time), was a charm. Within a few months I was regularly giving presentations to 30-100 people and enjoying it!!!
Let’s have fun and make an enormously positive impact on all the lives we touch.
All the best,

Ed Taylor

 

 

 

 

P.S. I strive to provide the most pithy, yet well informed, marketing blog available for small businesses. Subscribe here…