Browsing Posts tagged Website Conversion Improvement

On my webinar today I offered a FREE “Eye Tracking Heatmap” to the attendees and as one of my subscribers I wanted to be sure to extend the offer to you too.

Eye Tracking Heatmap

The primary business objective of most small business websites is to get NEW visitors to take an action, i.e. call you, subscribe to something, buy something, complete a form, etc. Another way to say this is- You want to maximize the number of your website visitors who CONVERT into customers, leads or at least opt-ins.

Your website DESIGN, LAYOUT and CONTENT all have a huge impact on the CONVERSION RATIO (the percentage of visitors who take the action you want them to take) of your website.

One of the tools that can help you increase the Conversion Ratio of your website is an EYE TRACKING HEATMAP. In my last blog post I mentioned how you can get a predictive Eye Tracking Heatmap FREE for a limited time. To order yours fill out this form:


P.S. Send me a copy of your heatmap and I will give you my analysis for FREE.

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Inevitably there comes a time when your website absolutely needs a Makeover. You’re excited about the new look, the new design and all of the new content and features. You have a competent webmaster doing all of the technical stuff. What could possibly go wrong? 

See for yourself in the 2 minute video.

VIEWER WARNING: This video can cause sleepless nights…
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With my personal websites and the websites of my clients search engines, especially Google, bring most of the new website visitors, the second largest source of new website visitors are social networks like Facebook and LinkedIn. Is this true for you?

Eye Tracking Heatmap

Here’s what you may be overlooking…

The primary business objective of most small business websites is to get NEW visitors to take an action, i.e. call you, subscribe to something, buy something, complete a form, etc. Another way to say this is- You want to maximize the number of your website visitors who CONVERT into customers, leads or at least opt-ins.

Your website DESIGN, LAYOUT and CONTENT all have a huge impact on the CONVERSION RATIO (the percentage of visitors who take the action you want them to take) of your website.

One of the tools that can help you increase the Conversion Ratio of your website is an EYE TRACKING HEATMAP. In my last blog post I mentioned how you can get a predictive Eye Tracking Heatmap FREE for a limited time. To order yours fill out this form:

P.S. Send me a copy of your heatmap and I will give you my analysis for FREE.
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Are landing page ‘dead zones’ lowering your conversions? Find out with a Conversion Voodoo predictive eye tracking report — it’s free.

Just plug in your landing page URL and info and you’ll get a complete report, including a predictive heatmap, that will show you what your visitors are looking at — and what they may be ignoring — on your landing page.

Plus, see screenshot before-and-after examples of how Groupon used this eyetracking technology to redesign their landing page to avoid ‘dead zones’. The new redesign increased Groupon conversions by 52%.

For this mini-case study and a predictive eyetracking report for your own web page, fill out the form below.

P.S. Send me a copy of your heatmap and I will give you my analysis for FREE.

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“Top of mind awareness” is being thought of by the right people and at the right time.

One marketing challenge that we all face as small business people is getting our potential customers to know about us AND to have them think of us at the time they are looking for the products or services we offer.

I would like to think the videos on my website, my services as an Internet marketing coach and the results I get for my clients would cause anyone who visits my website to remember me forever and definitely contact me when they are looking for the services I offer.

Let me ask… Does that sound very likely? Of course not.

Here’s the real truth. Most people remember me and what I offer for a little while. Maybe a day, or a week, maybe even a couple of weeks. But before long my name has slipped from their “top of mind awareness”. Does that sound more likely?

If you are honest with yourself you will recognize that the same thing happens with people who are exposed to your business. They see your ad, or a sign, or visit your website and before long your business slips into the fog of all of the other ads they have seen and websites they have visited.

That’s just the way it is… UNLESS…

We recognize the importance of maintaining top of mind awareness and come up with a strategy to enter into long term relationships with potential customers.

Here’s what I do:

  • I offer FREE Internet marketing tips via my blog.
  • I offer several ways for potential customers to subscribe to my e-mails.
  • I offer content on Linkedin, Facebook, Twitter and Google+.

ALL of these are designed to help build and maintain top of mind awareness with potential customers.

Do you have a plan to maintain top of mind awareness with your potential customers? 

Consider this:

  • Offer a compelling reason for people to subscribe to your blog or e-mail list.
  • Provide interesting, thought provoking and valuable information to your subscribers.
  • Consistently send your information. I regularly have people become customers after years of receiving my e-mails and or blog posts.
  • Quarterly (and probably monthly) is not frequent enough.

Helping small businesses improve their top of mind awareness, SEO, Social Marketing, PPC, E-mail Marketing, website conversions, etc. is exactly what I provide as an Internet Marketing Coach.

1 Hour Online Training Session-
How to Use Your BLOG to SEO for Long Tail Keywords

Optimizing your blog for long tail keywords can be an incredibly easy way to add hundreds or even thousands, of highly qualified visitors to your website. By using this one simple, easy to implement, strategy my analytics show that Google alone has delivered 4,493 new visitors to this website.
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The date has been changed to Wednesday, April 11th 

“Long Tail” keywords are longer, more specific keywords that are searched on less frequently then “Head” keywords.  “SEO” is an example of a head keyword and  “seo conversion improvement strategies” is a long-tail keyword.

There are 2 primary reasons you should add Long Tail keywords to your SEO efforts:

1. Higher Conversion Ratios. A Conductor study revealed that conversion rates for long tail terms were 2.5 times greater than head terms.

2. Less Competitive. Long tail keywords are less competitive and therefore relatively little effort can often produce top Google rankings.

 This will be a 1-hour training session (I will not be selling anything). I will show you how I identify long tail keywords and the precise steps I take when optimizing my blog posts. By the way, my coaching clients who are using these same tactics to generate well over 100,000 top rankings.

Investment- $97 (Free to current coaching clients)

Date/Time- Wednesday, April 11th 11:00AM – 12:00PM Pacific Time. The session will be recorded and available to non-coaching clients for 7 days, coaching clients will have unlimited access.

Q&A- The last 10 minutes of session will be devoted to Q&A. Those who attend live will also be able to e-mail in questions and I will respond after the training session.

Using long tail optimization tactics in your blog posts can produce a HUGE increase in the number  of qualified visitors to your site and in the number of conversions produced. Enroll now- Click Here 

This test was the result of a BIG copywriting conflict between
the site’s founders.  One was certain different homepage copy
would increase ecommerce sales.  His co-founders thought he was
completely and utterly wrong.  So, they ran this test….

Can you guess which landing page version got DOUBLE the conversion rate of the other? Understanding what will increase your website conversions can massively increase your bottom-line profits. Checkout these results but be sure to read the entire analysis.

The only difference between the two is that one has a top nav bar, and the other does not. http://whichtestwon.com/archives/13845

Conversions were the number of visitors who signed up to start a wedding registry on this kitchen ecommerce site. The site’s popular in South Africa, but we think this landing page test could yield eye-opening results in any country in the world.

So, take your best shot at guessing which version did better,and then post your comments: http://whichtestwon.com/archives/13845

The nature of business has changed. We want to know more about the business and the people in the business. We like the story. The “About” pages of websites are often among the most visited pages.

A few years ago I interviewed the owners of a website that offered skis, snow boards and related items. During the interview the mentioned how a change in their About page from what they called “boring corporate” to “edgy personal” was responsible for a nearly 30% increase in sales. The fact is I have heard and read about dozens and dozens of companies that have had similar experiences.

The bottom-line is simply this: Have an “about us” page that is real. Tell your story and let your visitors know who you are. You will personally connect with your visitors by being honest. Use a conversational writing style, and including real testimonials from other customers and be sure to include photos of those on your team, your customers if possible and anything else that will help visitors feel personally connected to you and your business.

Have you had any particular success with visitors “connecting” with your website? Leave a comment below to share your thoughts and experiences!

Does your website have a GREAT call-to-action?

A call-to-action is the primary reason those of us in business have websites. Sure we want to inform people about our products or services but ultimately we want people to buy what we are offering. Of course the sale doesn’t always occur on the website, often the purpose of a website is to “generate leads”, but still the visitor must fill out a form or call you, both are call-to-action.

Every type of website you can think of has, or should have, a call-to-action.

Calls-to-action , when done well, provides focus and direction to your visitors. It makes it very clear to them just what you would ultimately like them to do.  Examples of a call-to-action include:

  • Make a donation
  • Request an appointment
  • Purchase a product
  • Complete an information form
  • Register for an event or program
  • Subscribe to a newsletter or Blog
  • Call the office
  • Request a quote

Creating a GREAT call-to-action

While every website and business is different there are some general guidelines you can follow when making your call-to-action Remember you should continually test whether your calls-to-action can be improved. Google has some excellent free tools available that will help. Their analytics tool will tell you what people are looking at on your website, while their website optimizer can help you test different combinations of calls-to-action in order to see which works best.

Writing your call-to-action

Words matter. Some words encourage, motivate and even compel people to take action while others don’t. With that in mind, here are some tips for writing effective calls-to-action:

  • Building Desire – Before someone will follow one of your calls-to-action, they first must have a desire for what it is you are offering. By explaining the BENEFITS they will experience by taking that action you are asking them to take you will help give them the motivation to actually do so.
  • Use action-oriented words – Words like “click here” are action words they suggest taking and action and while “click here” is a start you may find the that other approaches will work even better. For example- “Enjoy what you see? Click here to subscribe to our blog for free updates!” is ok while “Enjoy what you see? Subscribe to our blog for free updates!”  Notice the difference? The second one has the desired action contained within the link text.
  • Every page should have a call-to-action– You should include at least one call-to-action within the content on every page of your website – no page should be a dead-end. Ending your content with a call-to-action tells visitors what the next step is and keeps them moving through your website.
  • Avoid confusion –Too many calls-to-action on can be confusing for your visitors. Limit yourself to only a few, and keep them distinct so visitors know what the primary call-to-action is, as well as what you want them to do first.
  • Simple and clear – More people fill out clear short form than long tedious forms. Only ask for absolutely essential information on the initial form. You can always request more info in a follow-up email.

Designing your call-to-action

There has been a tremendous amount of research done on calls-to-action. Here’s some of the Best Practices :

  • Above the fold and in the Eye Path – Your call-to-action must be seen. This means keep it high on the page and prominent enough to not get lost in the surrounding content.
  • Images will draw the eye – Images or icons get people’s attention, they get noticed by your eyes before written content does. Buttons do the same thing and are great to use because they stand out against text and imply action by their very nature.
  • Stand out –There is no “best color” for buttons. The basic rule to use a button color that stands out from the rest of the site.
  • White space – White space around your call-to-action will help it stand out and the eyes of your visitors will naturally be drawn to it. If your call-to-action is squeezed into the surrounding content it will be less effective.
  • Bigger is often better – Those who test and study website conversion analytics often find that increasing the size of a button will increase its effectiveness.Here’s an example of different button colors and content form my presentation on Website Conversion Improvement

Creating effective calls-to-action can have HUGE impact on the effectiveness of your website and the profitability of your business so I hope you found this information helpful and that you will use it to objectively examine your website and its current calls-to-action. Of course I’m always available if you have any questions or if you would like an objective outside opinion.

Have you had any particular success working with calls-to-action on your website or on a website you’ve done for a client? Leave a comment below to share your thoughts and experiences!

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