Browsing Posts tagged SEO

13,554 Visitors via 9,653 Keywords

This screen shot from the Google Analytics of one of  my Internet coaching clients clearly shows 3 things.

1. The “Long Tail” of search is HUGE. Of the 9,653 keywords that delivered visitors to the site only one keyword delivered more than 200 visitors and it only delivered 230. Only 2 keywords delivered more than 100 visitors, combined they delivered 305, and hundreds of keywords delivered visitors in the double and single digits. These “long tail” keywords delivered well over 90% of the visitors.

2. Consistency Pays. Look at the graph. When we started in January Google was delivering between 25 and 70 free visitors per day. Today we average between 75 and 190. In May we had a 167% increase in free Google visitors since January.

3. SEO Delivers High Quality Visitors. Notice that organic Google rankings delivered 78.57% of the sites new visitors and on average those visitors spent 4:22 on 6.25 pages of the site.

Getting a 167% increase in free, high quality, visitors to ANY small business website in 5 months is dramatic, and of course “your results will vary” :-), but this is what being an Internet  marketing coach is all about. Learn more at http://imgmembers.com/join-3/

 

Inevitably there comes a time when your website absolutely needs a Makeover. You’re excited about the new look, the new design and all of the new content and features. You have a competent webmaster doing all of the technical stuff. What could possibly go wrong? 

See for yourself in the 2 minute video.

VIEWER WARNING: This video can cause sleepless nights…
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The rule for SEO is always “the earlier the better”.

Google now uses hundreds of factors in their ranking algorithm and of course the number grows every month. Two of the factors that have long affected rankings are the “on-site” and “on-page” elements. Primarily these refer to the navigation structure, link text, headings and the written content of the site.

Because many of the decisions made during the site design and development process will impact the navigation structure, link text, headings, the written content and other SEO factors it is best if an SEO expert is involved in these decisions from the beginning. This inevitably saves time and money.

I use Facebook to promote my business and my events, I use it to stay in contact with clients and to maintain “Top Of Mind Awareness” with potential clients. Occasionally I get someone who “needs to be schooled”. Here’s a video I created to do just that.

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2 things… 

  1. This is a good tip. Some people don’t know they can turn off the notifications.
  2. Video is a GREAT tool. In 3 minutes I could explain the process, visually show the person how to do it and add a tone to my words that allowed the viewer to interpret my message in a way that was probably much different than if he would have just read the words in a written message.


SEO Update-
One of my clients just gained 273 Top 10 listings.  Now is definitely the time to be refocusing on your SEO efforts.

The Google Penguin Update launched on April 24 and on the 27th I posted about it. See- New Google Search Algorithm Targets “Over Optimization”  

Here’s an update: 

Yesterday, May 9th, I ran new Search Engine Ranking Reports for my coaching clients. As you can see…

My Internet Marketing Coaching clients are THRIVING!!!

Here are some things you need to be aware of:

Google’s blog says, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site.

Be sure to check your Google Webmaster account for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Google has not revealed exactly what it is that is causing sites to drop in the rankings but me and others in the SEO community suspect things like:

1. Aggressive exact-match anchor text

2. Overuse of exact-match domains

3. Low-quality article marketing & blog spam

4. Keyword stuffing in internal/outbound links

REMEMBER Penguin is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.

If you do think you have some sort of SEO penalty as a result of either the Google Panda or Penguin updates call me, 541-482-4840, or pop-me an e-mail, I’ll take a look at your site FREE of charge, and give you my recommendations.

Many websites have already seen a significant drop in rankings and I’m sure many more will in the coming weeks. Here’s a 23 Point Check list that comes straight from Google that will help you avoid being penalized.

Google fully supports “White Hat” SEO which can make your site more compelling, load faster and create an overall better user experience. The opposite of “white hat” SEO is “black hat” and Google is constantly updating their algorithm to find websites that are using “black hat” tactics  like “keyword stuffing” and “link schemes” and drop them in the rankings.

Here is the 23 Point “White Hat” SEO Checklist:

  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognized authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognize this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site?

You can find this list on Google’s BLOG  

With my as your Internet Marketing Coach I will ALWAYS be looking over your SEO so you obtain and MAINTAIN top Google rankings by using ONLY proven “WHITE HAT” SEO tactics.

When it comes to using Linkedin to build your business understanding how to create your “Linkedin Profile” is crucial. Below I have linked to several excellent articles and posts that will help you create a Linkedin Profile that will evoke confidence and trust in you and in your business. These are the essential first steps  to successfully using Linkedin as a business development tool.

While I think it’s important that you understand how to get the most out of Linkedin to help you grow your business… that is not the primaryreason I’m writing this blog post. My primary reason is Search Engine Optimization (SEO). A few minutes ago I discovered that many people are actually Googling on- “linkedin linkedin”, they are entering the word Linkedin twice in the Google search. This post is being optimized for that strange but apparently popular keyword- linkedin linkedin.

As an Internet marketing coach I wanted to turn this into another real time SEO experiment. I did a similar SEO experiment a year or so ago on the keyword  “Construction Internet Marketing” which I now have a top ranking on.

I hope you will use the information below to build your Linkedin profile. I created my profile on Linkedin several years ago and I regularly get new clients and referrals as a result.

To test the effectiveness of my SEO tactics Google on the keyword- “linkedin linkedin” sometime after April 23rd and see where this post is in the rankings. As of today I’m nowhere in the top 500 Google listings on that keyword.

As an Internet marketing coach I help my clients with both their SEO and with their marketing on Linkedin and other social networks like Facebook and Twitter. I also do much more but this post is not about that.

Linkedin Linkedin – 20 Million Searches!!!

 

Of course “linkedin linkedin” is a strange keyword and most of my SEO efforts are on keywords that are a bit more conventional, such as; “Construction Internet Marketing”, but when I saw “linkedin linkedin” was getting over 20 million searches per month AND the competition was low I just had to give it a try. If I get a first, or even a second page Google ranking on this keyword it will probably add thousands of new visitors to my website and since Linkedin is a resource used by a lot of small business owners I have reason to believe some percentage of these new visitors will hire me to become their Internet Marketing Coach. I think my odds are good that this will be time well spent.

Remember, give Google a few days to spider and index this page and then search on “linkedin linkedin” and see where this page is ranking.

Here are the links I mentioned at the top of this post:

http://www.youtube.com/watch?v=jVUDFiLtMM4&feature=BFa&list=PLA05D8073936F8087&lf=plcp

http://www.youtube.com/watch?v=Dx6FKfR8dWM&feature=BFa&list=PLA05D8073936F8087&lf=plcp

http://www.businessweek.com/management/25-ways-to-make-linkedin-work-for-you-02102012.html

http://learn.linkedin.com/company-pages/

1 Hour Online Training Session-
How to Use Your BLOG to SEO for Long Tail Keywords

Optimizing your blog for long tail keywords can be an incredibly easy way to add hundreds or even thousands, of highly qualified visitors to your website. By using this one simple, easy to implement, strategy my analytics show that Google alone has delivered 4,493 new visitors to this website.
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The date has been changed to Wednesday, April 11th 

“Long Tail” keywords are longer, more specific keywords that are searched on less frequently then “Head” keywords.  “SEO” is an example of a head keyword and  “seo conversion improvement strategies” is a long-tail keyword.

There are 2 primary reasons you should add Long Tail keywords to your SEO efforts:

1. Higher Conversion Ratios. A Conductor study revealed that conversion rates for long tail terms were 2.5 times greater than head terms.

2. Less Competitive. Long tail keywords are less competitive and therefore relatively little effort can often produce top Google rankings.

 This will be a 1-hour training session (I will not be selling anything). I will show you how I identify long tail keywords and the precise steps I take when optimizing my blog posts. By the way, my coaching clients who are using these same tactics to generate well over 100,000 top rankings.

Investment- $97 (Free to current coaching clients)

Date/Time- Wednesday, April 11th 11:00AM – 12:00PM Pacific Time. The session will be recorded and available to non-coaching clients for 7 days, coaching clients will have unlimited access.

Q&A- The last 10 minutes of session will be devoted to Q&A. Those who attend live will also be able to e-mail in questions and I will respond after the training session.

Using long tail optimization tactics in your blog posts can produce a HUGE increase in the number  of qualified visitors to your site and in the number of conversions produced. Enroll now- Click Here 

I don’t mean to beat this into the ground but I just can’t find a better way to demonstrate the effectiveness of Search Engine Optimization.

10 months ago, on a whim, I decided to optimize a blog post for the key word “construction internet marketing“.

I wanted to accomplish several things, first I wanted to show off, I wanted to demonstrate that I could optimize a page of this site to rank on the keyword “construction internet marketing“.

I also want to rank on that keyword because I enjoy working with construction companies. In fact I’m now an Internet marketing coach for several construction companies.

If you Google right now on “construction internet marketing” you will find a page on IMGmembers.com ranks VERY HIGH and I can tell you that this top ranking has delivered hundreds of visitors and some of those visitors are now clients.

If you need help with your SEO pop me an e-mail and let me take a look at your site.

Have you watched my FREE e-Course- “How to Gain a Competitive Marketing Advantage with SEO, Social 

Media, Mobile Marketing & More”? If not you can watch  it now at-
http://imgmembers.com/free-e-course/

In the last month 108 people copied content from my website… here’s the good news… by using tynt (which is free) the copied content AUTOMATICALLY has a link back to my site added to it. How cool is that?

The end result- when people share or re-post content they copied from your website a link back to your site is added to it. This adds visitors to your site and helps with SEO.

The video below shows exactly how this works.
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Here’s a link to tynt- http://www.tynt.com/

Here’s a link to the post showing my intro to tynt and how I installed it in less than 5 minutes.
http://imgmembers.com/checkout-tynt-for-seo-much-more/

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