Browsing Posts tagged Long Tail SEO

13,554 Visitors via 9,653 Keywords

This screen shot from the Google Analytics of one of  my Internet coaching clients clearly shows 3 things.

1. The “Long Tail” of search is HUGE. Of the 9,653 keywords that delivered visitors to the site only one keyword delivered more than 200 visitors and it only delivered 230. Only 2 keywords delivered more than 100 visitors, combined they delivered 305, and hundreds of keywords delivered visitors in the double and single digits. These “long tail” keywords delivered well over 90% of the visitors.

2. Consistency Pays. Look at the graph. When we started in January Google was delivering between 25 and 70 free visitors per day. Today we average between 75 and 190. In May we had a 167% increase in free Google visitors since January.

3. SEO Delivers High Quality Visitors. Notice that organic Google rankings delivered 78.57% of the sites new visitors and on average those visitors spent 4:22 on 6.25 pages of the site.

Getting a 167% increase in free, high quality, visitors to ANY small business website in 5 months is dramatic, and of course “your results will vary” :-), but this is what being an Internet  marketing coach is all about. Learn more at http://imgmembers.com/join-3/

 

The Google Penguin Update launched on April 24 and on the 27th I posted about it. See- New Google Search Algorithm Targets “Over Optimization”  

Here’s an update: 

Yesterday, May 9th, I ran new Search Engine Ranking Reports for my coaching clients. As you can see…

My Internet Marketing Coaching clients are THRIVING!!!

Here are some things you need to be aware of:

Google’s blog says, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site.

Be sure to check your Google Webmaster account for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Google has not revealed exactly what it is that is causing sites to drop in the rankings but me and others in the SEO community suspect things like:

1. Aggressive exact-match anchor text

2. Overuse of exact-match domains

3. Low-quality article marketing & blog spam

4. Keyword stuffing in internal/outbound links

REMEMBER Penguin is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.

If you do think you have some sort of SEO penalty as a result of either the Google Panda or Penguin updates call me, 541-482-4840, or pop-me an e-mail, I’ll take a look at your site FREE of charge, and give you my recommendations.

Many websites have already seen a significant drop in rankings and I’m sure many more will in the coming weeks. Here’s a 23 Point Check list that comes straight from Google that will help you avoid being penalized.

Google fully supports “White Hat” SEO which can make your site more compelling, load faster and create an overall better user experience. The opposite of “white hat” SEO is “black hat” and Google is constantly updating their algorithm to find websites that are using “black hat” tactics  like “keyword stuffing” and “link schemes” and drop them in the rankings.

Here is the 23 Point “White Hat” SEO Checklist:

  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognized authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognize this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site?

You can find this list on Google’s BLOG  

With my as your Internet Marketing Coach I will ALWAYS be looking over your SEO so you obtain and MAINTAIN top Google rankings by using ONLY proven “WHITE HAT” SEO tactics.

1 Hour Online Training Session-
How to Use Your BLOG to SEO for Long Tail Keywords

Optimizing your blog for long tail keywords can be an incredibly easy way to add hundreds or even thousands, of highly qualified visitors to your website. By using this one simple, easy to implement, strategy my analytics show that Google alone has delivered 4,493 new visitors to this website.
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The date has been changed to Wednesday, April 11th 

“Long Tail” keywords are longer, more specific keywords that are searched on less frequently then “Head” keywords.  “SEO” is an example of a head keyword and  “seo conversion improvement strategies” is a long-tail keyword.

There are 2 primary reasons you should add Long Tail keywords to your SEO efforts:

1. Higher Conversion Ratios. A Conductor study revealed that conversion rates for long tail terms were 2.5 times greater than head terms.

2. Less Competitive. Long tail keywords are less competitive and therefore relatively little effort can often produce top Google rankings.

 This will be a 1-hour training session (I will not be selling anything). I will show you how I identify long tail keywords and the precise steps I take when optimizing my blog posts. By the way, my coaching clients who are using these same tactics to generate well over 100,000 top rankings.

Investment- $97 (Free to current coaching clients)

Date/Time- Wednesday, April 11th 11:00AM – 12:00PM Pacific Time. The session will be recorded and available to non-coaching clients for 7 days, coaching clients will have unlimited access.

Q&A- The last 10 minutes of session will be devoted to Q&A. Those who attend live will also be able to e-mail in questions and I will respond after the training session.

Using long tail optimization tactics in your blog posts can produce a HUGE increase in the number  of qualified visitors to your site and in the number of conversions produced. Enroll now- Click Here 

I don’t mean to beat this into the ground but I just can’t find a better way to demonstrate the effectiveness of Search Engine Optimization.

10 months ago, on a whim, I decided to optimize a blog post for the key word “construction internet marketing“.

I wanted to accomplish several things, first I wanted to show off, I wanted to demonstrate that I could optimize a page of this site to rank on the keyword “construction internet marketing“.

I also want to rank on that keyword because I enjoy working with construction companies. In fact I’m now an Internet marketing coach for several construction companies.

If you Google right now on “construction internet marketing” you will find a page on IMGmembers.com ranks VERY HIGH and I can tell you that this top ranking has delivered hundreds of visitors and some of those visitors are now clients.

If you need help with your SEO pop me an e-mail and let me take a look at your site.

Have you watched my FREE e-Course- “How to Gain a Competitive Marketing Advantage with SEO, Social 

Media, Mobile Marketing & More”? If not you can watch  it now at-
http://imgmembers.com/free-e-course/

In the last month 108 people copied content from my website… here’s the good news… by using tynt (which is free) the copied content AUTOMATICALLY has a link back to my site added to it. How cool is that?

The end result- when people share or re-post content they copied from your website a link back to your site is added to it. This adds visitors to your site and helps with SEO.

The video below shows exactly how this works.
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Here’s a link to tynt- http://www.tynt.com/

Here’s a link to the post showing my intro to tynt and how I installed it in less than 5 minutes.
http://imgmembers.com/checkout-tynt-for-seo-much-more/

Yesterday I kicked off the Professional Bail Agents of the United States (PBUS) annual conference in Las Vegas with a keynote speech.

Today I had a standing room only crowd in my 90 minute training session.

HERE’S WHAT’S IN IT FOR YOU… 

The biggest “eye opener” for my audience members (and perhaps for you too) was the keyword research I did.

While preparing for this presentation I identified about 2 dozen keywords that these business owners had not even considered. These are keywords that get $20 – $55 Per Click if you were to pay Google for PPC!!!

By using SEO on these keywords they could get hundreds, even thousands of dollars worth of visitors for FREE and on keywords they had never even thought of. This was HUGE!!!

Remember keyword research is ESSENTIAL. You should probably have 60 to 200 keywords that you are focusing your SEO efforts on. If you are optimizing for less than 60 keywords I urge you to do more keyword research. If you’re stuck let me know and I’ll help get you on the right track.

On a personal note, my wife and I are having a wonderful time here in Vegas. I’m not a gambler so I have not lost and money (and I have made some thanks to my speaking engagement), we have visited with family and had some great meals including my favorite burritos and rolled tacos of all time from Roberto’s.

Here’s how you can easily leverage the power of “copy & paste” to improve your SEO and direct more visitors to your website.

In the video below I DEMO Tynt and so far I have to say I’m VERY impressed. Watch the short video to see what Tynt does and how you can have it working for you in less than 10 minutes for FREE
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Thanks to Mitch Rezman of http://www.windycityparrot.com/ for bringing this to my attention.

I was just reviewing the January Analytics for my coaching clients and noticed my non-retail clients have experienced a nice bump in January website visits, 37.4% If you have not experienced a bump be sure to check the following- By the way, the low was 12% and the high was 68% with monthly visits ranging from 2,861 – 38,116.

  • Do you have a separate web page with text for each of your keywords?
  • Do you have optimized links on your web pages to other pages of your site?
  • Have you checked the robots.txt of your site?
  • Have you checked the HTML code of your web pages?

If you are concerned about your SEO give me a call and I’ll give your site a FREE SEO Evaluation 541-482-4840 

At least once or twice a week I get asked “How much should I pay for SEO?” Of course there’s no one size fits all answer to that question. You want to spend as little as possible and at the same time reap all of the benefits you can from obtaining and maintaining top Google rankings.

My Internet marketing coaching program allows you, if you are a small business owner, to switch this question from one of money to one of time, in other words the question becomes; “How much TIME should I spend on SEO?” This is often a better way to approach SEO.

Below you will find rates and fees charged by a variety of SEO companies.

Here’s pricing info on more than 600 agencies. This is very revealing information. Check it out, look at the hourly rates and the monthly fees. Once you read the post click on the link below and see what you get from The-Internet-Marketing-Coach for less than $200 per month.

Here’s a link to the report- http://www.seomoz.org/blog/seo-pricing-costs-of-services 

Here are the SEO services and additional services provided in my Internet Marketing Coaching program for less than $200 per month- http://imgmembers.com/join-3/ 

The conversation is continuing at https://www.facebook.com/TheInternetMarketingCoach

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