Browsing Posts tagged Local SEO

The Google Penguin Update launched on April 24 and on the 27th I posted about it. See- New Google Search Algorithm Targets “Over Optimization”  

Here’s an update: 

Yesterday, May 9th, I ran new Search Engine Ranking Reports for my coaching clients. As you can see…

My Internet Marketing Coaching clients are THRIVING!!!

Here are some things you need to be aware of:

Google’s blog says, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site.

Be sure to check your Google Webmaster account for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Google has not revealed exactly what it is that is causing sites to drop in the rankings but me and others in the SEO community suspect things like:

1. Aggressive exact-match anchor text

2. Overuse of exact-match domains

3. Low-quality article marketing & blog spam

4. Keyword stuffing in internal/outbound links

REMEMBER Penguin is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.

If you do think you have some sort of SEO penalty as a result of either the Google Panda or Penguin updates call me, 541-482-4840, or pop-me an e-mail, I’ll take a look at your site FREE of charge, and give you my recommendations.

Many websites have already seen a significant drop in rankings and I’m sure many more will in the coming weeks. Here’s a 23 Point Check list that comes straight from Google that will help you avoid being penalized.

Google fully supports “White Hat” SEO which can make your site more compelling, load faster and create an overall better user experience. The opposite of “white hat” SEO is “black hat” and Google is constantly updating their algorithm to find websites that are using “black hat” tactics  like “keyword stuffing” and “link schemes” and drop them in the rankings.

Here is the 23 Point “White Hat” SEO Checklist:

  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognized authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognize this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site?

You can find this list on Google’s BLOG  

With my as your Internet Marketing Coach I will ALWAYS be looking over your SEO so you obtain and MAINTAIN top Google rankings by using ONLY proven “WHITE HAT” SEO tactics.

Local search has evolved into a SEO subcategory, an SEO specialty, but you don’t have to be overwhelmed by it. Let’s keep this very simple and actionable. Start with a FREE local search analysis generated from the site below.

When evaluating your business and determining where to rank your website relative to your competitors Google is going to take many things into consideration. One of the things Google will look at will be the “citations” that include your business name, address and phone number are mentioned in. Citations are mentions on directory sites like Yelp and CitySearch as well as references to your business in local social networks and Chamber of Commerce websites.

One tactic you can use to obtain higher rankings in local search results is to build your citations.

Bright Local provides a very handy tool (with a FREE Trial) that will evaluate your current citations. Once you have the report you will likely see opportunities for improvement.

If you would like some help determining what to do, or what to do first, let me know. We’ll come up with a simple, easy to implement plan to increase and improve your citations and all of your other local SEO elements. Call 541-482-4840.

For IMGmembers we have a complete Guide to Local SEO for Small Businesses but I wanted EVERYONE to be aware of just how important NAP- Name, Address, Phone has become to Local SEO. You must make sure that all your listings show the same NAP that shows up on your Google Places page. This is not a recommendation! It is a requirement.

Establish a Consistent NAP – You need to establish a consistent NAP (Name Address & Phone Number) across the web on your website as well as on the major Data Providers (InfoUSA, Super Pages, Yelp, City Search, etc).

  • Consistent Name – Pick the format for your name & stick with it. Same format for all listings!
  • Consistent Address – If your address is 5836 NE 3rd St, Suite 7 you want to be sure that it reads that exact way on and not 5836 NE 3rd St, # 7.
  • Consistent Phone Number – You want to use the same number on each of these sites.
  • Use a LOCAL not Toll Free Phone Number

For help with your SEO, local and national, and ALL of your Internet marketing join IMGmembers if you haven’t already.

 

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