Browsing Posts tagged Local Search

Local search has evolved into a SEO subcategory, an SEO specialty, but you don’t have to be overwhelmed by it. Let’s keep this very simple and actionable. Start with a FREE local search analysis generated from the site below.

When evaluating your business and determining where to rank your website relative to your competitors Google is going to take many things into consideration. One of the things Google will look at will be the “citations” that include your business name, address and phone number are mentioned in. Citations are mentions on directory sites like Yelp and CitySearch as well as references to your business in local social networks and Chamber of Commerce websites.

One tactic you can use to obtain higher rankings in local search results is to build your citations.

Bright Local provides a very handy tool (with a FREE Trial) that will evaluate your current citations. Once you have the report you will likely see opportunities for improvement.

If you would like some help determining what to do, or what to do first, let me know. We’ll come up with a simple, easy to implement plan to increase and improve your citations and all of your other local SEO elements. Call 541-482-4840.

When it comes to favored Internet marketing strategies Search Engines and E-mail run neck and neck.  Why? Because “everyone uses both”.

A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults.

Email is right up their with search. Among online adults, 92% use email, with 61% using it on an average day.

Perhaps surprisingly for an online activity that has been around for a while, search is most popular among the youngest adult internet users (those age 18-29), 96% of whom use search engines to find information online. But even among the oldest internet users (age 65+), 87% are search engine users. You can read the report here… http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx

Construction Internet Marketing keyword SEO test~ I am in the process of conducting an ongoing “real time test” in SEO. This is a very simple way for me to demonstrate to you exactly what is possible via SEO, specifically SEO of blog posts.

On May 18, 2011 I optimized a post for the term “Construction Internet Marketing“.

On May 25 I posted about my resulting 4th place ranking. See  http://imgmembers.com/tag/construction-internet-marketing/

Now a month has passed and yesterday I had 7 visitors to my site as a result of this one ranking.

Of course 7 visitors is not great, but hey, 7 a day for a month is over 200 visits, and with even a 3% conversion ratio that’s 7 new clients. With the average new client investing approx $600 to start that’s $4,200 in new revenue the first month.

These visitors are from one simple optimized blog post. This IS DOABLE.

Join as an IMG “Managed Plan” member we will do your SEO for you or join as a “Basic” member we will show you how to do it yourself.

 

For IMGmembers we have a complete Guide to Local SEO for Small Businesses but I wanted EVERYONE to be aware of just how important NAP- Name, Address, Phone has become to Local SEO. You must make sure that all your listings show the same NAP that shows up on your Google Places page. This is not a recommendation! It is a requirement.

Establish a Consistent NAP – You need to establish a consistent NAP (Name Address & Phone Number) across the web on your website as well as on the major Data Providers (InfoUSA, Super Pages, Yelp, City Search, etc).

  • Consistent Name – Pick the format for your name & stick with it. Same format for all listings!
  • Consistent Address – If your address is 5836 NE 3rd St, Suite 7 you want to be sure that it reads that exact way on and not 5836 NE 3rd St, # 7.
  • Consistent Phone Number – You want to use the same number on each of these sites.
  • Use a LOCAL not Toll Free Phone Number

For help with your SEO, local and national, and ALL of your Internet marketing join IMGmembers if you haven’t already.

 

Internet marketing for the construction industry has exploded in the past 5 years. It seems that every homeowner who is looking to add-on, remodel, replace windows, doors or roofs starts with a Google search, no surprise really, but what is a surprise is just how many contractors are missing the boat. Construction marketing is all about local search and most construction companies are not “casting a wide net” around the long tail. They are missing out on the “refined” search so many owners are searching on.

I have delivered several presentations at contractor conferences and we have a number of clients in the construction trades, I know how competitive things are right now. It’s now more important than ever that you get your website optimized for local search, the “long tail” of Internet marketing for the construction and home improvement trades.

The starting point of local search for contractors and any business that serves a defined local market area is to determine all of the geographic terms your potential customer might add to the search query. Think in terms of city and county names as well as regional names like Simi Valley, or the South Bay.

You will want to evaluate all of your keywords while you’re at it, every contractor we have worked with has been short on 30 to 100+ keywords. Potential customers are going use a wide variety of keywords in their search quires and the more of these words you optimize the more potential customer will find your website.

I wrote this post in a way that optimized it for the term “construction Internet marketing” and some related terms but these tactics apply to every business whose potential customers are “refining” their searches with geographic terms.

If you are a contractor and would like help with your Internet marketing please call 541-482-4840 or visit http://imgmembers.com/

 

When Search Engine Optimizing content for the body of your website, follow these basic guidelines:

  • Each optimized page of content should be at least 300 words, ideally focused on one or two keyword phrase(s).
  • Each keyword or keyword phrase should not represent more than 5.5% of the total words on the page. Over use of keywords my result in an “over optimization” penalty.
  • Have the first use of the keyword appear in an <h> tag if possible. This will give a keyword phrase additional emphasis.  Including some content in a bulleted list is another way to add emphasis.

 

Use your city name in your text when you refer to your business. For example: instead of saying “Visit our Store”, use “Visit us at 1234 E. Main Street, Your City, Your State.” – this will give you a boost in local search results.

Every few days I get an e-mail or text from someone all excited about the latest “sexy” SEO tactic.

Just this morning I received an email from a new client all excited about a new SEO tactic they had heard about from an online friend. I could tell from the tone of the e-mail that my client was excited and eager to implement this new tactic.

Here’s the deal, the tactic she was so excited about was way, way, down the list of “most important things to do to improve your Google rankings”. I’m mean WAY down the list. The reason my client was excited is because it was easy and “new”.

Easy is good… I LOVE easy and new can be good, I usually like to let some time pass before I get too excited about new.

When it comes to SEO you MUST put first things first. And first you MUST lay the proper SEO foundation.
You MUST identify a long list of your best keywords, or keyword phrases.
You MUST have optimized content written for each keyword or keyword theme.
You MUST have the page tagging optimized.
You MUST have the site navigation and internal link text optimized.

And then, and only then, should you start looking for “sexy” ways to SEO your site or pages.

I know this post sounds a bit like a rant, and I guess it is, but I’m ranting about this because it’s SO important and because of how often I get people wanting to do all of the new, sexy, stuff before they create a solid foundation to build the SEO efforts on.

If you would like help with SEO or any of your Internet marketing give us a call. 541-482-4840 begin_of_the_skype_highlighting 541-482-4840 end_of_the_skype_highlighting.Very honest help at a very fair price.

Optify just released a new study that should help you form your SEO tactics. According to the study first place Google rankings get a click-through rate (CTR) of 36.4% nearly 3 times the clicks of the #2 ranking which gets 12.5% of the clicks.

The click through rates for positions 3-10 are 9.5%, 7.9%, 6.1%, 4.1%, 3.8%, 3.0%, 2.2%.

A #1 ranking gets as many clicks as positions 2-5 combined. Here’s the graph:

Note that position 11 gets slightly more clicks than position 10. That’s probably because position 11 is the top result on page 2.

Very simply this means the “long tail” or “refined” search terms are more important than ever.

There are several advantages of optimizing the  long tail.
1.    Long tail terms are much more targeted than popular keywords and often produce higher conversion rates.
2.    Because there is less competition it’s often easier to get high rankings for a long tail terms.
3.    Top rankings on a large number of long tail terms will often produce more visitors than rankings in the 6-10 slots.

For most businesses, getting high page 1 rankings for a lot of long tail keywords is much easier and more valuable than getting high rankings for a few popular keywords.

For a FREE Internet Marketing Review call 541-482-4840

Check out the new “Follow” feature Mashable just added. It makes it easy to stay up to date on the subjects of interest to you and makes it simple to content. Here’s a 97 second video….

Free Internet Marketing Review call 541-482-4840

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