Browsing Posts tagged Internet Marketing Coach

2 of the most effective website conversion tactics you can include in your Internet Marketing Program are video and case studies.

The “video case study” below combines these tactics very effectively. Watch this video with an eye to how you can do something similar for your business.

I used a “screen capture” video (using Camtasia) with “audio over” to explain what the viewer is seeing.  I’m using the video as part of a sales process. You will notice that below the video there is additional “social proof” and a  “call to action”. Click the video to watch it.

YouTube Preview Image

If you have questions call 541-482-4840

Below is a “screen shot” taken from our Search Engine Ranking software. It shows the number of top 10, total, and changes in Google, Yahoo! & Bing rankings for several clients. (Their names are blurred to protect their privacy.)

 

 

 

 

 

 

 

 

 

 

 

 

Of course obtaining top Google rankings are important but the top rankings must deliver quality visitors so the next important benchmark is visitor count. Here’s a screen shot from Google Analytics:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Ed I wanted to let you know that you have tripled my business in less than 4 months. I am amazed!  I know it’s the clear and concise website, the compelling content, the clear “calls to action” and 207 first page Google rankings that have made all the difference. Thank you!

I also want to let you know how much I appreciate your pricing. As I small business I have to operate on a tight budget and your extremely fair pricing totally surpassed my expectations.

I could not be happier with your service, your pricing and mostly the results. I will gladly refer you to anyone and everyone I know who is interested in improving their website or their Internet marketing and please feel free to use my as a referral at any time should you need one.”

Ross Rambach
Pure Water Solutions

Click here for details on my Internet Marketing Coaching ProgramLet’s Talk CALL 541-482-4840

Be sure to attend this month’s live training session- How to Facebook for Business  Register Here

“Top of mind awareness” is being thought of by the right people and at the right time.

One marketing challenge that we all face as small business people is getting our potential customers to know about us AND to have them think of us at the time they are looking for the products or services we offer.

I would like to think the videos on my website, my services as an Internet marketing coach and the results I get for my clients would cause anyone who visits my website to remember me forever and definitely contact me when they are looking for the services I offer.

Let me ask… Does that sound very likely? Of course not.

Here’s the real truth. Most people remember me and what I offer for a little while. Maybe a day, or a week, maybe even a couple of weeks. But before long my name has slipped from their “top of mind awareness”. Does that sound more likely?

If you are honest with yourself you will recognize that the same thing happens with people who are exposed to your business. They see your ad, or a sign, or visit your website and before long your business slips into the fog of all of the other ads they have seen and websites they have visited.

That’s just the way it is… UNLESS…

We recognize the importance of maintaining top of mind awareness and come up with a strategy to enter into long term relationships with potential customers.

Here’s what I do:

  • I offer FREE Internet marketing tips via my blog.
  • I offer several ways for potential customers to subscribe to my e-mails.
  • I offer content on Linkedin, Facebook, Twitter and Google+.

ALL of these are designed to help build and maintain top of mind awareness with potential customers.

Do you have a plan to maintain top of mind awareness with your potential customers? 

Consider this:

  • Offer a compelling reason for people to subscribe to your blog or e-mail list.
  • Provide interesting, thought provoking and valuable information to your subscribers.
  • Consistently send your information. I regularly have people become customers after years of receiving my e-mails and or blog posts.
  • Quarterly (and probably monthly) is not frequent enough.

Helping small businesses improve their top of mind awareness, SEO, Social Marketing, PPC, E-mail Marketing, website conversions, etc. is exactly what I provide as an Internet Marketing Coach.

Do you ever wonder why you do what you do… or better: Why you DON’T DO what you don’t do… even when you absolutely know you should?

I lost 110 pounds (see http://thehalomethod.com/) and, as I’m fond of saying, I did it without drugs, surgery or willpower. What I have now discovered is the neuroscience of my weight loss plan can be directly applied to Internet marketing in a way that can effortlessly transform your business.

I have spent the last several years trying to determine why I was able to lose the weight this time, after decades of buying books, going on diets and mustering up willpower and discipline only to fall short of my desires and ultimately slip back into old habits and gain even more weight.

Now, after hundreds of hours of soul searching and mediation; and after reading (actually listening to- I’m a huge fan of audio books) dozens of books on human behavior I have come to some conclusions.

Since I’m a simplifier by nature, I tend to take the complex and boil it down into its most basic and essential elements. Here’s what I have come to believe:

I did 3 very simple things that transformed my body:

  1. I found a compelling reason
  2. I identified new things to do
  3. I changed my habits


Here’s how this relates to you and your business… 

Right now you have a set of behaviors and habits associated to your Internet marketing.

  •         You either write content or blog posts every week or you don’t.
  •         You post to social media daily or you don’t.
  •         You monitor your SEO and rankings or… you don’t.
  •         You monitor visitor engagement on your website or you don’t.

Here’s my point, these things you are doing, or not doing, have become habits. Like my old habits around food and exercise, your habits around your Internet marketing may not be taking you in the direction you want to go.  In my case my habits were robbing me of health and vitality. I was setting myself up for catastrophic failure; a heart attack or stroke.

You may be on the same path right now with your business. Your business may be just surviving rather than thriving. The future of your business may be uncertain rather than bright.

So what becomes the catalyst for change, for you?

What can be done to shift your habits and patterns in a way that supports the outcome you want for your business?

For me, my first step was identifying a “bigger purpose” and what I have found in my studies is that this is very common.  Surgeon General’s warnings are not enough to get people to quit smoking (in fact there is evidence that suggests they could actually increase it), the possibility of a heart attack in the distant future is not an effect habit changer and for many small business owners the thought of making more money is just not compelling enough to transform behaviors.

“We started out to get a computer in the hands of everyday people,
and we succeeded beyond our wildest dreams.”-Steve Jobs 

Jobs had a vision that drove his behaviors and having a vision is something that you can do to. It’s exactly what I did before I started losing weight. I had a new vision for myself, a compelling reason to change my eating and exercise habits.  Of course I still had to find new things to do, new things to eat, new ways to move, and you will have to find new things to do related to your Internet marketing (of course I can help with that).

The starting point, the thing you can do right now to start building a better future for your business is to establish a compelling vision, a reason, a WHY you do what you do.

All the best.

One last thing, The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is absolutely fascinating. I highly recommend it.

Earlier this week I was interviewed on a program for small business owners. The host started with a very interesting question. She asked, “When it comes to Internet marketing how do you determine what should be done, and more importantly how do you determine what should be done FIRST?”

What an essential issue for every small business- KNOWING what to do NOW as it relates to your Internet marketing.

Here’s how I answered:

I always start with what I call SWOT Analysis. Let me explain what a SWOT Analysis is and why I always start with one.

The way I use it a SWOT Analysis is a simplification tool. I’m a huge believer in SIMPLIFICATION.

SWOT, S-W-O-T stands for Strengths, Weaknesses, Opportunities and Threats. 

The way I apply this to Internet marketing is this-

We start with your goal or intended outcome.

The clients might say I want my website to generate qualified leads for my insurance agency, or generate customers to my tire shop, or I want customers to come and buy products from my online store.

So we identify the goal or objective and then look at the website and other Internet marketing channels like social networks and e-mail marketing through the SWOT lens.

We evaluate the “look & feel” of the website and measure that against both the visitors expectations and competitors websites. If our clients website does not match the visitors expectations that’s a Weakness.

We evaluate the content of the site, the headline and call to action. If the content is unique, compelling and differentiates you from your competitors that would be a Strength.

We will evaluate the Search Engine Optimization and if the clients site is not ranking well on their long tail keywords we will recognize that as an Opportunity.

Occasionally while evaluating the SEO we find SEO tactics had been used that violate Google policies- this is obviously a Threat.

Of course there are many different Strengths, Weakness, Opportunities and Threats but you get the idea. By clearly identifying the businesses primary objective and then evaluating all of the marketing elements of the website and marketing channels we can develop a list of “to do’s”.

This “to do” list is then prioritized in a way that allows the client to first pick the low hanging fruit. We start be focusing on the items that will add the most bottom-line profits, in the shortest amount of time and with the least effort.

What we don’t do is start with what is most popular in the moment. Just because Facebook, Twitter & Pinterest, etc. are popular and all the buzz right now that does not mean that’s where you should be focusing your time and money. Remember, most people find most websites, most of the time through Google and the other search engines.

Have you watched my FREE e-Course-How to Gain a Competitive Marketing Advantage with SEO, Social Media, Mobile Marketing & More”? If not you can watch  it now at- http://imgmembers.com/free-e-course/

An SEO coach, or firm that provides SEO services, which is the best for you and your business? Here’s an interesting analysis from a business owner who has worked with 9 SEO companies over the past 10 years. His personal experience may help you make a decision…

We didn’t engage Ed Taylor until I had attended 3 or 4 of his free SEO webinars. I was able to use information he was providing at no cost to solve some SEO issues. I liked what he had to say and how he said it. 
Ed is our 9th SEO firm and hopefully our last. First of all his model is unique. He’s a “coach” which means you meet via web conference examining your website, analytics and so forth. Based upon the metrics, Ed then makes actionable recommendations to increase your website’s traffic and conversion. 
Because he’s “coaching” you, you do the heavy lifting – content & email deployment – URL fixes and so forth. Ironically having been a client elsewhere I’m doing about the same amount of work I was while retaining other SEO firms at a much higher cost. 
The biggest difference between Ed and other firms seems to be SEO firmsspend a lot of “chargeable” time developing back links but charge extra for content creation or any other “under the hood” work. One popular model today is to target 5 keywords for the first page of Google – for $1000 per month fee. 
With Ed we’re tracking about 200 keywords (about 26 on page one now) and watch closely for “low hanging” opportunities like 2nd page keywords we can focus efforts to push to page one with small efforts. It’s a more holistic  approach. 
Since engaging Ed’s service – about 60 days ago we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%. Some of that can be attributed to repairing the 404/301 redirect issue discussed in the business plan but he’s brought a number of keywords into focus that enable us to see higher search rankings thus more “quality” website traffic. 
I would highly recommend Ed, especially to website start ups not only because of his business model and pricing but because he is trustworthy.

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I just don’t know what I can add to what Mitch has written.

I did not give him any incentive, or even ask him to write this, he did on his own and sent it to me. Mitch also adds valuable comments to many of my blog posts and he’s the guy who brought TYNT, the link building tool I mentioned a few days ago, to my attention.

You can find the specifics about my SEO coaching program (which actually includes much more than SEO coaching) at- http://imgmembers.com/join-3/

What is a membership website? The answer to that question totally revolutionized my businesses. If you now have, or are considering, a membership site this is a must read…

First, pop me an e-mail or give me a call if you are considering a membership site I’m sure I can save you time, money and reduce your frustration.

Second, if you already have a membership site or are certain you are going start one this year I recommend that you attend the Subscription & Membership Site Summit in San Francisco this April. Learn More…

The Summit features real-life membership site experts from Harvard Health, LoopNet, Surfline, The Inventor’s Alliance, ExpertClick, and many more.

Top 4 attendee benefits: 

#1. One-to-one Site critiques

Get your homepage, paywall and membership marketing evaluated by on-site experts.  Walk away with specific changes you can quickly make for better conversions.

#2. Eight Case Studies presented by site publishers

Includes B2B and consumer sites of all sizes from Harvard Health to Inventor’s Alliance; lots of A/B test results; and, how to get former-print readers to convert to online subs.

#3. How-to Sessions on Retention Marketing

Content for 2012, Search Marketing, Event Cross-sells, & Local Online Media Biz Models.

#4. Tons of networking with your peers. 

Breakfasts, lunches, cocktails… and we’ll even help you connect with peers for dinner out on the town in San Francisco!

See lots more details, including Case Study info and an (impressive) list of past attendees at: http://subscriptionsiteinsider.com/summit?affid=EdTaylor 

Again, if you’re asking- “What is a membership site and how can I use one to increase my business revenue?” pop me an e-mail or give me a call and I’ll explain how I use mine and why I like it so much.

At least once or twice a week I get asked “How much should I pay for SEO?” Of course there’s no one size fits all answer to that question. You want to spend as little as possible and at the same time reap all of the benefits you can from obtaining and maintaining top Google rankings.

My Internet marketing coaching program allows you, if you are a small business owner, to switch this question from one of money to one of time, in other words the question becomes; “How much TIME should I spend on SEO?” This is often a better way to approach SEO.

Below you will find rates and fees charged by a variety of SEO companies.

Here’s pricing info on more than 600 agencies. This is very revealing information. Check it out, look at the hourly rates and the monthly fees. Once you read the post click on the link below and see what you get from The-Internet-Marketing-Coach for less than $200 per month.

Here’s a link to the report- http://www.seomoz.org/blog/seo-pricing-costs-of-services 

Here are the SEO services and additional services provided in my Internet Marketing Coaching program for less than $200 per month- http://imgmembers.com/join-3/ 

The conversation is continuing at https://www.facebook.com/TheInternetMarketingCoach

Learn How To Prioritize Your Internet Marketing Efforts to Get the Greatest Possible Return in the Shortest Possible Time…

This is the single most important thing you can do to increase your bottom-line profits in 2012.

SEO, Facebook, LinkedIn, Twitter, Google Places, YELP, E-mail Marketing, Pay Per Click Advertising, Website Conversion Improvement, Online Yellow Pages…

The list seems endless… What is a small business owner to do?

Which are important to YOUR business and which are a waste of your time and money?

Where do YOU start?

In 60 minutes you will learn how to identify and prioritize your Internet marketing tasks to make 2012 your best year ever… in spite of the economy!

##########
Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362
##########

FROM: Mitch Rezman 

We didn’t engage Ed Taylor until I had attended 3 or 4 of his free SEO webinars. I was able to use information he was providing at no cost to solve some SEO issues. I liked what he had to say and how he said it. 

Ed is our 9th SEO firm and hopefully our last. First of all his model is unique. He’s a “coach” which means you meet via web conference examining your website, analytics and so forth. Based upon the metrics, Ed then makes actionable recommendations to increase your website’s traffic and conversion. 

Because he’s “coaching” you, you do the heavy lifting – content & email deployment – URL fixes and so forth. Ironically having been a client elsewhere I’m doing about the same amount of work I was while retaining other SEO firms at a much higher cost. 

The biggest difference between Ed and other firms seems to be SEO firms spend a lot of “chargeable” time developing back links but charge extra for content creation or any other “under the hood” work. One popular model today is to target 5 keywords for the first page of Google – for $1000 per month fee. 

With Ed we’re tracking about 200 keywords (about 26 on page one now) and watch closely for “low hanging” opportunities like 2nd page keywords we can focus efforts to push to page one with small efforts. It’s a more holistic approach

Since engaging Ed’s service – about 60 days ago, we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%. Ed has brought a number of keywords into focus that enable us to see higher search rankings thus more “quality” website traffic. 

I would highly recommend Ed, especially to website start ups not only because of his business model and pricing but because he is trustworthy 

Mitch Rezman
General Manager
Windy City Parrot, Inc.
906 N Western Ave

Chicago, Illinois 60622
312.492.9673
Skype: mitch.rezman 

#########################
Reserve your “seat” now- 
https://www2.gotomeeting.com/register/789505362
########################

87% Increase from Google, Bing and Yahoo!

FROM: Mike Boden 

Ed as you know I have worked with four Internet marketing experts over the last two years, and I wanted to take a few minutes to let you know that my experience with you is not even comparable to the rest.  

You are extraordinarily bright and gifted when it comes to Internet marketing, you are an ethical professional who I know I can trust (which I’ve found to be extremely rare in this field).  You have given me many excellent suggestions that we have implemented to improve the results produced by our website, blog, social marketing, e-mail and  even some of our “off line” marketing. Thank you. 

I want you to know that I would highly recommend you to anyone looking for a very knowledgeable Internet marketing expert. Please feel free to pass this along to anyone who is considering hiring you to be their Internet marketing coach. 

Mike Boden
Manager Global Internet Development
Elite Worldwide, Inc.
www.EliteWorldwideStore.com
PO 9630 Rancho Santa Fe, CA  92067
(800) 204-3548 fax (858) 756-4781

Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362

Learn How To Prioritize Your Internet Marketing “To Do’s” to Get the Greatest Possible Return in the Shortest Possible Time…

This is the single most important thing you can do to increase your bottom-line profits in 2012.

SEO, Facebook, LinkedIn, Twitter, Google Places, YELP, E-mail Marketing, Pay Per Click Advertising, Website Conversion Improvement, Online Yellow Pages…

The list seems endless… What is a small business owner to do?

Which are important to YOUR business and which are a waste of your time and money?

Where do YOU start?

In 60 minutes you will learn how to identify and prioritize your Internet marketing tasks to make 2012 your best year ever… in spite of the economy!

“Since engaging Ed’s service – about 60 days ago, we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%”
Mitch Rezman

General Manager
Windy City Parrot, Inc.

In the video below I explain why this could be the most valuable training session you attend this year… and why it’s FREE

Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362
##########

FROM: Mitch Rezman 

We didn’t engage Ed Taylor until I had attended 3 or 4 of his free SEO webinars. I was able to use information he was providing at no cost to solve some SEO issues. I liked what he had to say and how he said it. 

Ed is our 9th SEO firm and hopefully our last. First of all his model is unique. He’s a “coach” which means you meet via web conference examining your website, analytics and so forth. Based upon the metrics, Ed then makes actionable recommendations to increase your website’s traffic and conversion. 

Because he’s “coaching” you, you do the heavy lifting – content & email deployment – URL fixes and so forth. Ironically having been a client elsewhere I’m doing about the same amount of work I was while retaining other SEO firms at a much higher cost. 

The biggest difference between Ed and other firms seems to be SEO firms spend a lot of “chargeable” time developing back links but charge extra for content creation or any other “under the hood” work. One popular model today is to target 5 keywords for the first page of Google – for $1000 per month fee. 

With Ed we’re tracking about 200 keywords (about 26 on page one now) and watch closely for “low hanging” opportunities like 2nd page keywords we can focus efforts to push to page one with small efforts. It’s a more holistic approach

Since engaging Ed’s service – about 60 days ago, we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%. Ed has brought a number of keywords into focus that enable us to see higher search rankings thus more “quality” website traffic. 

I would highly recommend Ed, especially to website start ups not only because of his business model and pricing but because he is trustworthy 

Mitch Rezman
General Manager
Windy City Parrot, Inc.
906 N Western Ave

Chicago, Illinois 60622
312.492.9673
Skype: mitch.rezman 

#########################
Reserve your “seat” now- 
https://www2.gotomeeting.com/register/789505362
########################

87% Increase from Google, Bing and Yahoo!

Ed as you know I have worked with four Internet marketing experts over the last two years, and I wanted to take a few minutes to let you know that my experience with you is not even comparable to the rest.  

You are extraordinarily bright and gifted when it comes to Internet marketing, you are an ethical professional who I know I can trust (which I’ve found to be extremely rare in this field).  You have given me many excellent suggestions that we have implemented to improve the results produced by our website, blog, social marketing, e-mail and  even some of our “off line” marketing. Thank you. 

I want you to know that I would highly recommend you to anyone looking for a very knowledgeable Internet marketing expert. Please feel free to pass this along to anyone who is considering hiring you to be their Internet marketing coach. 

Mike Boden
Manager Global Internet Development
Elite Worldwide, Inc.
www.EliteWorldwideStore.com
PO 9630 Rancho Santa Fe, CA  92067
(800) 204-3548 fax (858) 756-4781

Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362

This simple blog post had a #4 Google ranking in a week and now, 8 months later, it’s in the #2 slot. This is a 3 1/2 minute Case Study on how to obtain and maintain top Google rankings.
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Here’s the original post- Construction Internet Marketing

Here’s the follow-up post- http://imgmembers.com/blog-seo-a-personal-case-study/

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