Browsing Posts tagged Google Analytics

13,554 Visitors via 9,653 Keywords

This screen shot from the Google Analytics of one of  my Internet coaching clients clearly shows 3 things.

1. The “Long Tail” of search is HUGE. Of the 9,653 keywords that delivered visitors to the site only one keyword delivered more than 200 visitors and it only delivered 230. Only 2 keywords delivered more than 100 visitors, combined they delivered 305, and hundreds of keywords delivered visitors in the double and single digits. These “long tail” keywords delivered well over 90% of the visitors.

2. Consistency Pays. Look at the graph. When we started in January Google was delivering between 25 and 70 free visitors per day. Today we average between 75 and 190. In May we had a 167% increase in free Google visitors since January.

3. SEO Delivers High Quality Visitors. Notice that organic Google rankings delivered 78.57% of the sites new visitors and on average those visitors spent 4:22 on 6.25 pages of the site.

Getting a 167% increase in free, high quality, visitors to ANY small business website in 5 months is dramatic, and of course “your results will vary” :-), but this is what being an Internet  marketing coach is all about. Learn more at http://imgmembers.com/join-3/

 

Learn How To Prioritize Your Internet Marketing Efforts to Get the Greatest Possible Return in the Shortest Possible Time…

This is the single most important thing you can do to increase your bottom-line profits in 2012.

SEO, Facebook, LinkedIn, Twitter, Google Places, YELP, E-mail Marketing, Pay Per Click Advertising, Website Conversion Improvement, Online Yellow Pages…

The list seems endless… What is a small business owner to do?

Which are important to YOUR business and which are a waste of your time and money?

Where do YOU start?

In 60 minutes you will learn how to identify and prioritize your Internet marketing tasks to make 2012 your best year ever… in spite of the economy!

##########
Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362
##########

FROM: Mitch Rezman 

We didn’t engage Ed Taylor until I had attended 3 or 4 of his free SEO webinars. I was able to use information he was providing at no cost to solve some SEO issues. I liked what he had to say and how he said it. 

Ed is our 9th SEO firm and hopefully our last. First of all his model is unique. He’s a “coach” which means you meet via web conference examining your website, analytics and so forth. Based upon the metrics, Ed then makes actionable recommendations to increase your website’s traffic and conversion. 

Because he’s “coaching” you, you do the heavy lifting – content & email deployment – URL fixes and so forth. Ironically having been a client elsewhere I’m doing about the same amount of work I was while retaining other SEO firms at a much higher cost. 

The biggest difference between Ed and other firms seems to be SEO firms spend a lot of “chargeable” time developing back links but charge extra for content creation or any other “under the hood” work. One popular model today is to target 5 keywords for the first page of Google – for $1000 per month fee. 

With Ed we’re tracking about 200 keywords (about 26 on page one now) and watch closely for “low hanging” opportunities like 2nd page keywords we can focus efforts to push to page one with small efforts. It’s a more holistic approach

Since engaging Ed’s service – about 60 days ago, we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%. Ed has brought a number of keywords into focus that enable us to see higher search rankings thus more “quality” website traffic. 

I would highly recommend Ed, especially to website start ups not only because of his business model and pricing but because he is trustworthy 

Mitch Rezman
General Manager
Windy City Parrot, Inc.
906 N Western Ave

Chicago, Illinois 60622
312.492.9673
Skype: mitch.rezman 

#########################
Reserve your “seat” now- 
https://www2.gotomeeting.com/register/789505362
########################

87% Increase from Google, Bing and Yahoo!

FROM: Mike Boden 

Ed as you know I have worked with four Internet marketing experts over the last two years, and I wanted to take a few minutes to let you know that my experience with you is not even comparable to the rest.  

You are extraordinarily bright and gifted when it comes to Internet marketing, you are an ethical professional who I know I can trust (which I’ve found to be extremely rare in this field).  You have given me many excellent suggestions that we have implemented to improve the results produced by our website, blog, social marketing, e-mail and  even some of our “off line” marketing. Thank you. 

I want you to know that I would highly recommend you to anyone looking for a very knowledgeable Internet marketing expert. Please feel free to pass this along to anyone who is considering hiring you to be their Internet marketing coach. 

Mike Boden
Manager Global Internet Development
Elite Worldwide, Inc.
www.EliteWorldwideStore.com
PO 9630 Rancho Santa Fe, CA  92067
(800) 204-3548 fax (858) 756-4781

Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362

Learn How To Prioritize Your Internet Marketing “To Do’s” to Get the Greatest Possible Return in the Shortest Possible Time…

This is the single most important thing you can do to increase your bottom-line profits in 2012.

SEO, Facebook, LinkedIn, Twitter, Google Places, YELP, E-mail Marketing, Pay Per Click Advertising, Website Conversion Improvement, Online Yellow Pages…

The list seems endless… What is a small business owner to do?

Which are important to YOUR business and which are a waste of your time and money?

Where do YOU start?

In 60 minutes you will learn how to identify and prioritize your Internet marketing tasks to make 2012 your best year ever… in spite of the economy!

“Since engaging Ed’s service – about 60 days ago, we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%”
Mitch Rezman

General Manager
Windy City Parrot, Inc.

In the video below I explain why this could be the most valuable training session you attend this year… and why it’s FREE

Would you like to replay the video?

Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362
##########

FROM: Mitch Rezman 

We didn’t engage Ed Taylor until I had attended 3 or 4 of his free SEO webinars. I was able to use information he was providing at no cost to solve some SEO issues. I liked what he had to say and how he said it. 

Ed is our 9th SEO firm and hopefully our last. First of all his model is unique. He’s a “coach” which means you meet via web conference examining your website, analytics and so forth. Based upon the metrics, Ed then makes actionable recommendations to increase your website’s traffic and conversion. 

Because he’s “coaching” you, you do the heavy lifting – content & email deployment – URL fixes and so forth. Ironically having been a client elsewhere I’m doing about the same amount of work I was while retaining other SEO firms at a much higher cost. 

The biggest difference between Ed and other firms seems to be SEO firms spend a lot of “chargeable” time developing back links but charge extra for content creation or any other “under the hood” work. One popular model today is to target 5 keywords for the first page of Google – for $1000 per month fee. 

With Ed we’re tracking about 200 keywords (about 26 on page one now) and watch closely for “low hanging” opportunities like 2nd page keywords we can focus efforts to push to page one with small efforts. It’s a more holistic approach

Since engaging Ed’s service – about 60 days ago, we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%. Ed has brought a number of keywords into focus that enable us to see higher search rankings thus more “quality” website traffic. 

I would highly recommend Ed, especially to website start ups not only because of his business model and pricing but because he is trustworthy 

Mitch Rezman
General Manager
Windy City Parrot, Inc.
906 N Western Ave

Chicago, Illinois 60622
312.492.9673
Skype: mitch.rezman 

#########################
Reserve your “seat” now- 
https://www2.gotomeeting.com/register/789505362
########################

87% Increase from Google, Bing and Yahoo!

Ed as you know I have worked with four Internet marketing experts over the last two years, and I wanted to take a few minutes to let you know that my experience with you is not even comparable to the rest.  

You are extraordinarily bright and gifted when it comes to Internet marketing, you are an ethical professional who I know I can trust (which I’ve found to be extremely rare in this field).  You have given me many excellent suggestions that we have implemented to improve the results produced by our website, blog, social marketing, e-mail and  even some of our “off line” marketing. Thank you. 

I want you to know that I would highly recommend you to anyone looking for a very knowledgeable Internet marketing expert. Please feel free to pass this along to anyone who is considering hiring you to be their Internet marketing coach. 

Mike Boden
Manager Global Internet Development
Elite Worldwide, Inc.
www.EliteWorldwideStore.com
PO 9630 Rancho Santa Fe, CA  92067
(800) 204-3548 fax (858) 756-4781

Reserve your “seat” now- https://www2.gotomeeting.com/register/789505362

Would you like to automatically receive reports from your Google Analytics account directly in your e-mail? It’s an incredibly convenient way to stay on top of your website traffic, SEO results, page views, etc.  In less than 3 minutes this video will show you how to get it set-up.
YouTube Preview Image

Please click the +1 button and the 10 stars below if you like this post. Share this post with your friends on Facebook, LinkedIn and more. 

13,554 Visitors via 9,653 Keywords

The image below is from the Google Analytics of one of our “Managed” members. It dramatically emphasizes 3 things.

1. The “Long Tail” of search is HUGE. Of the 9,653 keywords that delivered visitors to the site only one keyword delivered more than 200 visitors and it only delivered 230. Only 2 keywords delivered more than 100 visitors, combined they delivered 305, and hundreds of keywords delivered visitors in the double and single digits. These “long tail” keywords delivered well over 90% of the visitors.

2. Consistency Pays. Look at the graph. When we started in January Google was delivering between 25 and 70 free visitors per day. Today we average between 75 and 190. In May we had a 167% increase in free Google visitors since January.

3. SEO Delivers High Quality Visitors. Notice that organic Google rankings delivered 78.57% of the sites new visitors and on average those visitors spent 4:22 on 6.25 pages of the site.

Getting a 167% increase in free, high quality, visitors to ANY small business website in 5 months is dramatic, and of course “your results will vary” :-), but this is what IMGmembers is all about. Join the Internet Marketing Group at http://imgmembers.com/join/

 

Step 1. Before you start remodeling your current website go to your Google analytics and see what “keywords” are currently bringing visitors to your website. Copy them into a Word or Excel doc.

Step 2. Do your “keyword research” and add as many keywords as you can find to the list.

Step 3. Get a “Search Engine Ranking Report” so you can see where your site is ranking on each of the keywords you have identified.

Armed with this information you can make sure that you optimize for ALL of your important keywords.

For only $77 we will do your “Keyword Research & Search Engine Ranking Report

For a FREE Internet Marketing Review call 541-482-4840

See if you can guess which page boosted sign-ups from total traffic 51% and sign-ups from PPC traffic 113%. Click here

For a FREE Internet Marketing Review call 541-482-4840

Early this month we re-launched InternetMarketingGroup.com. The site was completely redesigned with an entirely different call to action strategy. We also employed a new SEO tactic and optimized for an ever increasing number of search terms (keywords). We have already improved in the rankings and increased the number of visitors coming from organic rankings on Google, Bing and Yahoo!

Here are a couple of examples-
Google- internet consulting & marketing
Bing & Yahoo!- internet marketing and consulting services

But that’s not the point of this post.

The call to action on the new site is actually a link to the join page on IMGmembers.com. I’m testing a VERY unorthodox way of creating a sale, sending a visitor to an entirely different site for the final close.

Early results have been mixed. People are going to IMGmembers page and spending a lot of time on the page, in fact they are averaging 5 minutes and 22 seconds on the page. That’s a VERY long time but the conversion ratio is not what I would expect. That is, not as many people are signing up for one of the monthly marketing services as I was expecting. There could be many reasons for this- perhaps I’m offering too many options, the content is not compelling enough, etc.

My next step, which I took today, was to add a phone number to several places on the join page and on other pages on the IMGmembers site. We’ll see if people call and how conversions are affected.

I bring all of this up to demonstrate just how important it is to have Google Analytics installed and pay attention to how visitors are interacting with your site(s).

It’s just as important to know where your website is ranking on your most important search terms.

For a FREE Internet Marketing Review call 541-482-4840

According to the latest report from Hitwise Bing powered searches accounted for over 30% of the searches in March. Granted it’s not the 64% that Google produced but it’s still BILLIONS of searches.

Google and Bing use different ranking algorithms and they deliver different websites for the same search query.

Check your analytics. Are Bing and Yahoo! each delivering somewhere near 15% of the visits from search engines? If not you may be having a problem with your Bing optimization.

Another interesting stat published by Hitwise is that is the Bing searches deliver more click-throughs than Google. Bing search resulted in more than 80 percent of searches visiting a website while on Google the visit rate was only 66%. It might be that the search results snippets in Bing are more attractive or the results in Bing are simply more relevant.

You may also want to get a Search Engine Ranking Report.

FATAL FLAW# 10- Going it alone- Website success is not a technical accomplishment, website success is the result of MARKETING. Internet marketing in 2011 requires commitment and expertise. You must identify appropriate traffic building strategies (SEO, SEM, Social Media, etc,), you must make sure your Internet marketing strategies are properly executed and that the results are monitored. Conversion Elements must be tested to maximize the number of leads or sales generated from your website visitors. Most small business don’t have in-house staff with the knowledge and the time to manage these important activities that’s why we created IMGmembers.com.

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