Browsing Posts tagged e-mail marketing

Email marketing is a great, inexpensive way to reach the people on your list. If done correctly, email marketing will take your business to the next level and bring a great ROI for years to come. Here are the most important things you can do to improve your email marketing.


The first question is are you even tracking your email open rates? If not, start doing so immediately. Your email marketing provider (here are some I recommend) should have this information available, and you should definitely start paying attention to it.

Once you start paying attention to your open rates, you’ll probably want to improve them. There are several reasons why your emails might not be getting to the inboxes of your prospects and/or not being getting opened. The first is they are getting caught in Spam filters.

Most e-mail services like Constant Contact and Aweber have Spam checkers and you should definitely use them.

Avoid words that often trigger Spam filters

If your emails contain a lot (or sometimes ANY) spam related words (such as free, cheap, %, work-from-home, click here, discount, coupon, special offer, limited time, weight loss) chances are slim that your emails are getting through to your subscribers. Even more benign terms like (reverses aging, ‘Hidden’ assets, stop snoring, Free investment, Stock disclaimer statement) will likely trigger spam filters.

Spam filters are becoming more and more sensitive, and they can remove your email before it even gets to the inbox. Be sure to run a Spam check on every email before you send it.

Compelling Subject Lines

Once your email gets through the spam filters, your readers have to decide whether or not to open it. The subject line and “from” address will determine if your email gets opened and read.

Use interesting subject lines that intrigue or make a compelling promise. At the same time be sure you don’t overpromise. Many of us have become skeptical of e-mails (and all other marketing) that makes big claims but falls short in the delivery. See “5 Reasons These Subject Lines Work“.

The other important field is the “from” field. Keep it consistent and don’t use “noreply” or “systems” addresses. Keep it personal..

Add Value

Email marketing is about adding value to your subscribers. That value may be a sales offer or it may be an informative tip, the important thing is that YOUR readers appreciate what you have sent.

How Often Should You Send?

This is always a great question. You want to send frequently enough to maintain “top of mind awareness” and not so often that you are a nuisance and people unsubscribe or simply trash your e-mails. Find a happy medium where you can stay in touch with prospects without bombarding them with daily emails. Funny, as soon as I wrote that I thought of tow lists that I subscribe to that send emails at least daily and sometime several per day and while I don’t read every single email they send- I do read most. The bottom-line is simply find what is right for you and your readers, and be sure to let your readers know what to expect from you.

Engage and Send to you Landing Page

I have found that short e-mails that build interest and anticipation and then send the readers to a landing page, blog post, product page, or other destination are often more effective than a newsletter style email. Be sure to test both types.

I promote many events and I find that if I build anticipation by sending reminder emails and emails that prepare attendees for the big day the events are attended by more people.

Use Permission-Based Marketing

Your subscribers should opt-in to your list in order to receive email s from you. This is called permission-based marketing. When a prospect opts-in to your list you should tell them what to expect from you. Let them know approximately how often you will be emailing them. Will they be receiving weekly tips, occasional promotions, or daily offers, or a combination of those? Be sure to spell out both the frequency and content matter of your future emails.

It is also important to allow your prospects to easily opt-out of communications. Here’s the deal, some of your subscribers will opt-out of your list and that is VERY OK. Things happen, some people will no longer be in the market for what you offer, some will die and some just won’t resonate with you. Don’t sweat it. be who you are, be considerate,  add value and keep building your list.

Your Email Strategy

Sending one-off emails to friends and family works great, but it doesn’t work well for marketing. Each email you send out should fit into a greater scheme, and they should all work toward a common goal.

For example, you can create an email series that highlights the “3 secrets to winter driving.” Each week, you can send out another email packed with data, stories, and links relating to one of the secrets. At the end of the series, you can ask recipients to buy your book, attend your workshop, or come in for a set of winter tires. The emails work together, building anticipation along the way, and culminate with a call to action.

You can do the same thing with long-term follow-up sequences, new lead education, or any other marketing campaign. Best of all, you can write, create, and load these emails ahead of time. As you get new leads, you can put them into whichever sequence is most appropriate. These are called “auto-responders” and many systems offer them including- Infusionsoft

Video and Your Emails

Email marketing is a great way to communicate with prospect and customers, but it isn’t always the best way to educate, entertain, or sell. I have found that by including links to videos I have on a Landing Page I can present a more complete and compelling message in a unique and engaging way.

In other words, you don’t have to say it all in the email … use all of your resources together. Email is just a great way to get the word out. Different prospects respond to different forms of communication, so don’t be afraid to try different strategies.


My long-time friend Jim Cecil is the father of Nurture Marketing. Jim is quick to point out that one of the major reasons small businesses fail is that they don’t follow up with leads and prospects. In general, it takes several communications with a prospect before he/she is ready to buy. But most businesses give up after one or two emails. That won’t get the job done. Stop leaving money on the table and start following up with all of your prospects.

Stay in front of them by educating and building trust along the way, they’ll come to you when they are ready to buy. One of the best ways to have consistent follow-up is through an email sequence. If you put a new-lead campaign, a long-term nurture sequence, and a new-customer campaign into place, you will see dramatic improvement in your conversion rates. The best part? You have to write these campaigns only once. You will find that Infusionsoft has an excellent automation system. I recommend their excellent e-book- “Improve Your Online Marketing and Grow Your Business—FAST!

Have you had any particular success with Email Marketing? Leave a comment below to share your thoughts and experiences!

Online email marketing can make the difference between success and failure. A very personal example is this- Yesterday one of the subscribers to my emails signed up for my Internet marketing coaching program, of course that’s not a big deal, but what makes my point is this. This new client was first added to my list nearly 5 years ago! Now, after hundreds of e-mails from me, he has become a client.

I have dozens and dozens of similar stories, but staying in touch with people over a long period of time is NOT the biggest benefit of email marketing online. The best thing about it is what happens, or at least can happen, in the short term.

Thousands of people have bought my products or services after just 1, 2 or 3 e-mails. By adding value to people, by helping them solve their problems, by demonstrating expertise and by being there when they need what you provide, email marketing can help you nurture relationships and maintain top of mind awareness.

In the video below I show how Insionsoft , the marketing software, is using a an excellent online e-mail marketing strategy to build their customer base.
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Free Report: Internet Marketing Guide

You’ve probably seen share buttons (like on the bottom of this post) on websites, blogs, and generally all over the Internet. These buttons allow you to share content via Facebook, Twitter, and any number of other channels. If you use Constant Contact you simply click the

box when you are selecting the list you are sending to and scheduling the send date and time.

Adding Social Share buttons to your Awber e-mails is a bit more involved.

If you’re interested in adding share buttons to the messages you send with AWeber, simply follow the directions below.
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You can find written instructions at-

When it comes to favored Internet marketing strategies Search Engines and E-mail run neck and neck.  Why? Because “everyone uses both”.

A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults.

Email is right up their with search. Among online adults, 92% use email, with 61% using it on an average day.

Perhaps surprisingly for an online activity that has been around for a while, search is most popular among the youngest adult internet users (those age 18-29), 96% of whom use search engines to find information online. But even among the oldest internet users (age 65+), 87% are search engine users. You can read the report here…

In this A/B split test 72% of the people GUESSED WRONG when asked to choose which email they thought produced 79% higher clickthrough rate. Click below to see if you guess the correct one. 

Doing all of the right things, i.e., using great SEO and social marketing, having a great visitor to opt-in conversion ratio, etc., and then missing the mark with your e-mail follow-up can cost your dearly. Learn from this one…

See if you can guess which test won-

This A/B test was sent to an in-house list using AWeber (the same service I use to distribute this blog). This is a tough one to guess because both subject lines are short, snappy, and urgent.

The results reached 95% confidence and again, there was an 88% increase from one subject line to the other. This proves you need to test subject lines! Click here to see if you can guess the winner.

This is incredibly simple… Of course it’s a good idea to ask those who have subscribed to your e-mail lists, say with Constant Contact or Aweber, etc. and those who you exchange email with through Outlook or Gmail to ‘like’ your FaceBook Business Page. The question is how do you do it.

The video below is 4 minutes and 22 seconds long and that is all of time you will need to both learn how to, and actually send an e-mail, through FaceBook to your e-mail contacts. I even show you exactly how to do it in both Gmail and Constant Contact.

Enjoy… By the way, you can do the same thing with your LinkedIn contacts. The maximum you can send is 5,000

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See if you can guess which version of the e-mail conversion improvement test generated 76% more orders and 73% higher overall revenue, despite the fact that the other Version had nearly double the clickthrough rate.

This is a VERY interesting e-mail conversion improvement test. It uses 2 “long copy” e-mails and over half of those who have guessed which one was the big winner have guessed wrong. Click here to see the 2 e-mails and take a guess at which one was the winner. Also, be sure to read the additional information about the test on the “results  page”.

For help improving your conversion ratios join

No Internet marketing strategy is more important than Email. If you are using WordPress as a Content Management System you can now easily add “opt-in” forms with a few clicks.

I personally use Aweber and Constant Contact for my Email and I really like them both. I also have clients using each of the following which, in my opinion, are the best Email Plugins for WordPress: MailChimp List Subscribe Form, Constant Contact for WordPress, AWeber Web Form Plugin

Over the past 4 or 5 years I have been doing a lot of introspection. One of the things I have realized about myself, and you may see this in you too, is that I have not done a very good job of maintaining or nurturing personal relationships, aside from my close family.

On the other hand, I have done a pretty remarkable job of maintaining business relationships. For example just last week I presented a webinar for the International Housewares Association, the webinar and their invitation for me to join their “Experts University” was the result of a relationship that has evolved from a speaking gig I did for them almost 7 years ago.

The International Housewares Association remembered me, and had a high professional opinion of me, in large part because I had added them to my e-mail list all those years ago. They have been consistently informed about me and the success of my success, etc. I have deliberately, diligently  and consistently communicated with them with the intention of maintaining “top of mind” awareness and building my reputation for being a knowledgeable, up-to-date and  a plain spoken Internet marketing expert.

Why has this business relationship blossomed into an amazing opportunity over the years and many interesting personal relationships have simply slipped away?

The obvious and quick answer is that I must value business relationships more than personal relationships, yet I know in my heart that is absolutely not true. I place a very high value on personal relationships and I’m saddened as I think of many I have let just dwindle away.

The reason for the nurturing of one and the loss of the other is simply SYSTEMS.  I put systems in place many years ago to stay in communication with “business contacts”. Simple systems, primarily communicating via e-mail, that were scheduled and easy to do.

I have no such systems for my “real” friends, I just call them every once in a while when I happen to think of them or when their name pops up on my calendar reminding me that their birthday has rolled around again.

My point is two-fold: Developing systems, e-mail, blog posts, social media, etc., to build and nurture relationships works incredibly well for business. Not having systems in place to maintain and deepen non-business relationships is regrettable.

Members can find additional resources to build business relationships at-

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