I want to start by saying that this report is very interesting. It makes you think about your Facebook marketing and advertising a bit deeper than you might otherwise. That said, I believe it is inaccurate for YOUR business, here’s why. The value of Facebook fan, and all website visitors for that matter, depends¬†largely¬†on 2 things; the product or service you offer (your profit margins) and the conversion ratio of your website.

Here’s an excerpt- “Facebook is the second-most-visited website in the United Kingdom after Google and is now the second-biggest source of traffic to other websites, as well. One in every six page views from U.K. Internet users goes to a Facebook page, and 20 million hours are spent on the website every day from U.K. users alone.”

Read more and see exactly how they determine the $136.38 value. Click here.