According to a survey conducted by Citi Investment Research and Analysis and published at Inman.com

Real estate professionals consider Facebook and other social media sites to be the best online marketing tools at their disposal, rating them as more valuable than search-based campaigns.

Just because social media ranks #1 for marketing real estate doesn’t mean it is the BEST channel for your business, but… and this is the reason I posted this today, a few years ago, maybe even 1 year ago, Social Media would not have been on top for Realtors either. If you are not taking social marketing seriously you should. If you need help I’m here.

Intrusion and hype based marketing is becoming less effective as word of mouth, education and discovery based marketing is becoming ever more effective.  I see this as a VERY good thing.