This is a “Must Watch” video. It’s 50 minutes long so you might want to come back to it when you have the time but you DO NOT MISS IT.

The video is of Scott Stratten, the President of Un-Marketing,  explaining how Social Media and Engagement “really works”.  Scott is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing, he’s also very fun to listen to.

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