This is a VERY dramatic example of an all too common problem. Often the hidden cost, or the “opportunity” cost, of SEO has a much higher price tag than the cost of the service itself.

The article below points to Pay Per Click ads as a hedge against faltering SEO… and PPC can certainly do that, but more important is getting your SEO right.

Here’s a link to the horror story- CLICK HERE

Here’s a link to a proven, very affordable, alternative- CLICK HERE