Imagine removing one seemingly innocuous little field to your web form and having conversions increase by 100% or more.

It’s not news that more fields you have on your form the fewer conversions you will have. We all know that.

What may be news to you is that a form with only 3 form fields, say Name, E-mail & Phone, will often double the conversions of a 4 field form. In other words adding a field say for a web address, OR a location can cut your form submissions in HALF!!!

You can learn more here-
http://blog.hubspot.com/blog/tabid/6307/bid/6746/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx

While we are talking about website conversions check this out. Can you guess which button increased conversions by 282%?