A longtime client of mine decided it was finally time to bite the bullet and get a complete website remodel. Of course he was concerned about how a remodel would affect his rankings on Google and the other search engines. Website remodels can have a devastating effect on rankings.

I suggested a WordPress site and I oversaw the entire process, the design, the content changes, the tagging and in-site linking. The site has now been up for nearly 3 months and the last year over year analysis shows a 56.29% increase in organic visits for Google, 37.5% increase in Bing traffic and a 55% increase in traffic from Yahoo!

Up in Oganic Traffic 04-26-14

If you are considering a website remodel be very, very, careful… there are countless horror stories about websites nearly disappearing from Google after a remodel. Also be reassured, when done correctly a website remodel can increase your rankings in the organic search results and increase your conversion ratio.

I continue to be a huge fan of WordPress, be sure to consider it.

Also be very cautious with your design. Design not only affects conversions it can also have a huge impact on your SEO.