Imagine implementing a Google recommended tag to your website and then see your website traffic drop by 90%!!!

That exactly what happened to jitbit.com. The offending tag was the Google authorship tag, the tag that is responsible for displaying the authors profile picture in the Search Engine Results Page.

Auth Image Internet Marketing Coach

The issue is a bit complicated but anything that can decrease your traffic by 90% is worth learning about. Here’s the case study- http://www.jitbit.com/news/183-how-google-authorship-decreased-our-traffic-by-90/

I do want to say that in my case I have NOT seen any drop in my click through rates since I started using the tag several months ago. Like I say this is tricky, and like the article says Google’s Webmaster Tools is an ABSOLUTE MUST for ALL business websites.