Thousands of press releases are distributed every day and nearly all of them find their way to the web. SEO will maximize the likelihood of your press release rising to the top of the rankings.

Write first for your reader. It’s essential that your readers are put first in this process but once the press release is complete you should go back over it with an eye on the SEO elements.

What are the “key words” you would like to have the press release found on? Are they in the release? Could they be added? This is especially important in your headlines.

TIPS: Be sure to include the http:// portion of the URLs in your release or the link will not be clickable when published. Link  keywords to a page on your site other than the homepage. Focus on the first 200 Р300 words