The key to proper thinking about building links that will help boost your ranks on Google is to not think about the link at all.

Google wants to know who likes you. Is it your customers? The press? Universities? Resource sites? Independent review sites? Local directories?  The list goes on and on but here’s the real question…

Which of these types of sites would YOU like to like you even if there were no such things as Search Engines? In other words which of these relationships directly benefit your business?

Customers? Sure. So you want links from them. Think Facebook and Review sites.

Local Directories? Sure. Get listed in them.

The Press? Possibly. Think in terms of creating content that other publishers would share.

Forget about building the links, instead focus on building relationships. Relationships with customers, with publishers, with…  you name it.

Business is built on relationships, make building them your business.