Local search has evolved into a SEO subcategory, an SEO specialty, but you don’t have to be overwhelmed by it. Let’s keep this very simple and actionable. Start with a FREE local search analysis generated from the site below.

When evaluating your business and determining where to rank your website relative to your competitors Google is going to take many things into consideration. One of the things Google will look at will be the “citations” that include your business name, address and phone number are mentioned in. Citations are mentions on directory sites like Yelp and CitySearch as well as references to your business in local social networks and Chamber of Commerce websites.

One tactic you can use to obtain higher rankings in local search results is to build your citations.

Bright Local provides a very handy tool (with a FREE Trial) that will evaluate your current citations. Once you have the report you will likely see opportunities for improvement.

If you would like some help determining what to do, or what to do first, let me know. We’ll come up with a simple, easy to implement plan to increase and improve your citations and all of your other local SEO elements. Call 541-482-4840.