Optimize your press releases just as you would a web page. Use your keywords, keyword anchor text and headlines in a way that will maximize your visibility without being spammy. In addition to possible pickup by major news sites, these releases are archived on the web. And, remember, don’t put out press releases to sites like PRWeb unless you have REAL news to share.

Have you had any particular success with Press releases? Leave a comment below to share your thoughts and experiences!