54% of respondents found websites through organic search results, up from 50% in 2011. This is more evidence of the growing importance of Search Engine Optimization as an essential marketing priority.

Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.

Links were the third important means of website discovery, with 28% saying they found websites from links on other sites, down from 31% last year.

Attention paid search marketers: 18% of those surveyed said that they used search ads for website discovery. This is actually an improvement from 2011, when paid search was the least popular form of website discovery, with only 8% reporting that they used paid search ads to find websites.