When it comes to favored Internet marketing strategies Search Engines and E-mail run neck and neck.  Why? Because “everyone uses both”.

A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults.

Email is right up their with search. Among online adults, 92% use email, with 61% using it on an average day.

Perhaps surprisingly for an online activity that has been around for a while, search is most popular among the youngest adult internet users (those age 18-29), 96% of whom use search engines to find information online. But even among the oldest internet users (age 65+), 87% are search engine users. You can read the report here… http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx