In my case my customers (and potential customers) want results. They are small business owners who are looking for more business. They suspect that they are not taking full advantage of “Internet marketing”, but they don’t know, what they don’t know.

Many are very skeptical and wary, having had bad experiences with other vendors.

To some extent YOUR potential customers are the same… and we all have competitors our prospects can find in a heartbeat.

You or me telling our prospects how wonderful we are falls short, but showing the results our customers have had as a result of buying our products or services can be very compelling and persuasive. Here’s an example of a page that uses a case study video and much more to demonstrate results.