Can you guess which PPC landing page convinced 38% more button clickers to complete a 5-page process & purchase business insurance?

I’m always amazed by how little, often counter-intuitive, changes in website design and layout can have a dramatic affect on the conversion ratio of a landing page, or any webpage for that matter. The conversion ratio is determined by taking the number of people who took an action, like filling out a form, and dividing it by the total number of people who visit the webpage.

This is a great example. See if you can guess which page was the winner