Here’s an excellent example of how to use a personalized video to land new customers.

I was watching a TV program and the David Lynch Foundation was mentioned. After doing some research I decided I would approach the organization about becoming a celebrity spokesperson for them. Their website had the name and email address of a contact person.

Next I wrote a short script and shot the short (1:20) video below, hosted it at YouTube and  embedded it in a new page on my WordPress website (the page was left off of the navigation). I then composed an email to the contact person with a link to the video.

All of this took me less than an hour to do.

Within a few minutes of sending the email I received a very positive response saying he would pass the video to others in the organization. Within hours it was viewed by more than 3 dozen people in 7 states. (I was able to see this with my Google Analytics.)

Here’s the video….

David Lynch YouTube

Could you create videos for high level prospects, or the media, or to help land a speaking gig, or ???