Please don’t be offended by the language in this post. I simply found the quote poignant and I sincerely hope you will find the solution beneficial.

“Pissing my money away, over and over, and over.” That’s a quote from a new client and I was a bit hesitant to use it but I think he makes a good point. See if you can relate to this problem. I’ll give you the solutions at the end.

You spent somewhere between a $200 and $5,000 on seminars, or Internet marketing training courses, or both… and maybe more. You took great notes. You have a pretty good idea of what needs to be done. You can dig through the information you have and figure out how to do it.

The problem is- It’s just plain overwhelming. You don’t know exactly where to start, plus you’re busy doing what you are doing, it’s tough to take the time, especially when you don’t know exactly what to do or how long it’s going to take. OH, you are GOING to do it, just not right now. Sound familiar?

In my initial conversations with clients, or potential clients, this “information overload” is often revealed. But it often doesn’t end there. Can you relate to this?

At some point you give in and say, “OK, I’m just NOT going to get to this Internet marketing” and you “over-correct” by outsourcing the work. This time you spend between $500 and $5,000, or more, only to end up unhappy with the results, out of control, as it relates to your marketing, and frustrated.

Now you’re kicking yourself in the butt, thinking you should have just done the marketing yourself to start with. You start looking for marketing courses and seminars to update your information.

This can be a vicious cycle. Here’s how you stop it.

First, you stay in control of your marketing, doing what you can in-house and very selectively using outside resources.

Second, and this is a bit self-serving but see if it doesn’t make perfect sense, hire an Internet marketing “coach-consultant”, yes I am one, but even if you don’t hire me hire someone in that role. Here’s why: You need direction, as my mother used to say, “don’t throw the baby out with the bath water”, look, you were right in the being you should do you’re marketing yourself or in-house, it’s too important not to.

What you need is some guidance, someone to help you prioritize and “chunk-down” processes, so you know exactly what to do, how to do it and how much time to allow for it. It is also helpful to have an expert that you can ask questions to and have check your work. It also helps to have someone who will hold you accountable to time lines.