This New York Times article sheds a lot of light on Pay Per Click ads and SEO. With the cost per click reaching all time highs it’s becoming increasingly important to use PPC wisely. At the same time the value of SEO continues to grow.

Here’s the article…
http://www.nytimes.com/2012/10/18/business/smallbusiness/as-pay-per-click-ad-costs-rise-small-businesses-search-for-alternatives.html?_r=1& 

In the article the company HubSpot is mentioned. I have a special relationship with HubSpot definitely talk with me if you are considering their service.

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