Social media consultant Jay Baer and co-author of “The NOW Revolution” is talking about what he’s calling the “opportunity economy”. These 2 videos below show exactly what he’s talking about. The first is a customer complaint (done in a fun way via YouTube).
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Taylor guitar (the manufacturer of the guitar in video 1) recognizes an opportunity and makes this video. Look at the number of views!
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Not only is this brilliant, it’s today. It’s real. It’s effective. It’s low budget.

What opportunities are out there for you? This whole concept is about being aware of what is happening in real time and responding in a way that build your business or brand.