Online email marketing can make the difference between success and failure. A very personal example is this- Yesterday one of the subscribers to my emails signed up for my Internet marketing coaching program, of course that’s not a big deal, but what makes my point is this. This new client was first added to my list nearly 5 years ago! Now, after hundreds of e-mails from me, he has become a client.

I have dozens and dozens of similar stories, but staying in touch with people over a long period of time is NOT the biggest benefit of email marketing online. The best thing about it is what happens, or at least can happen, in the short term.

Thousands of people have bought my products or services after just 1, 2 or 3 e-mails. By adding value to people, by helping them solve their problems, by demonstrating expertise and by being there when they need what you provide, email marketing can help you nurture relationships and maintain top of mind awareness.

In the video below I show how Insionsoft , the marketing software, is using a an excellent online e-mail marketing strategy to build their customer base.
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