My long time friend Jim Cecil is the father of Nurture Marketing. For decades Jim has recognized a simple truth- Successful business is about successful relationships and successful relationships require attention, nurturing.
It often takes many communications before a person become a customer, or in sales vernacular before a “lead” becomes a “sale”. It can also take many communications or “impressions” before a person becomes a “lead”, or a “cold lead” becomes a “hot lead”.
Unfortunately for many small businesses they don’t have the systems in place to “nurture” these relationships, to see them take root, grow and blossom. And ultimately scatter seeds through referrals.
Today effective “Nurture Programs” consistently provide meaningful information that the recipient actually appreciates and values.
For more about the Nurture Philosophy visit- http://www.nurturemarketing.com/about/philosophy