Google has made major changes in its ranking algorithm in the last 18 months and they have already announced more changes are on the way. What you may not know is that Google rewards “long clicks” and looks less kindly on “pogo sticking”.  I’ll expand on this below.

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OK back to Long Clicks and SEO… 

According to AJ Kohn of a long click means the searcher clicks on a result and then remains on that site for a long period of time. Ideally the visitor does not return to the search results to click on another result or reformulate their search query.

A long click tells Google the searcher was happy with the website they clicked on. New SEO

On the other hand, a short click occurs when a user performs a search, clicks on a result and returns to the search results quickly to click on another result or reformulate their query. Short clicks are an indication of dissatisfaction.

Bounce Rate vs Pogosticking

The behavior you want to avoid is pogosticking. This occurs when users click through on a result, returns quickly to the search results and clicks on another result. This indicates, to some extent, that the user was not satisfied with the original result.

To read AJ’s entire post click here