Google has made major changes in its ranking algorithm in the last 18 months and they have already announced more changes are on the way. What you may not know is that Google rewards “long clicks” and looks less kindly on “pogo sticking”.  I’ll expand on this below.

16.5% Conversion Rate for opt-ins.  Using what I call the “3rd Party Truth” model http://the-greatest-gifts-of-all.com is doing great. The site has now been live for 3 months and has had thousands of visitors from around the world. Check it out and see if this model could work for your business. To work well your story must be brutally honest and you must be absolutely authentic.

I have also just added a “Pay What You Wish” program to the website. Check it out- http://the-greatest-gifts-of-all.com/pay-what-you-wish/ In a few months I’ll let you know how it works.

OK back to Long Clicks and SEO… 

According to AJ Kohn of blindfiveyearold.com a long click means the searcher clicks on a result and then remains on that site for a long period of time. Ideally the visitor does not return to the search results to click on another result or reformulate their search query.

A long click tells Google the searcher was happy with the website they clicked on. New SEO

On the other hand, a short click occurs when a user performs a search, clicks on a result and returns to the search results quickly to click on another result or reformulate their query. Short clicks are an indication of dissatisfaction.

Bounce Rate vs Pogosticking

The behavior you want to avoid is pogosticking. This occurs when users click through on a result, returns quickly to the search results and clicks on another result. This indicates, to some extent, that the user was not satisfied with the original result.

To read AJ’s entire post click here