See if you can guess which version of the e-mail conversion improvement test generated 76% more orders and 73% higher overall revenue, despite the fact that the other Version had nearly double the clickthrough rate.

This is a VERY interesting e-mail conversion improvement test. It uses 2 “long copy” e-mails and over half of those who have guessed which one was the big winner have guessed wrong. Click here to see the 2 e-mails and take a guess at which one was the winner. Also, be sure to read the additional information about the test on the “results ┬ápage”.

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