Do you ever watch Shark Tank, the reality television show that features aspiring entrepreneurs making pitches to a panel of potential investors?

I catch the show from time to time and when I do I always find myself attracted to Mark Cuban. Mark CubanHe seems to look at the pitches in a way that is different from the other “sharks”, so when I read the headline-  Mark Cuban’s 12 Rules for Startups, I was drawn in, again I liked what he had to say…

Here are the first 4 rules:

1. Don’t start a company unless it’s an obsession and something you love.

2. If you have an exit strategy, it’s not an obsession.

3. Hire people who you think will love working there.

4. Sales Cure All. Know how your company will make money and how you will actually make sales.

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