For IMGmembers we have a complete Guide to Local SEO for Small Businesses but I wanted EVERYONE to be aware of just how important NAP- Name, Address, Phone has become to Local SEO. You must make sure that all your listings show the same NAP that shows up on your Google Places page. This is not a recommendation! It is a requirement.

Establish a Consistent NAP – You need to establish a consistent NAP (Name Address & Phone Number) across the web on your website as well as on the major Data Providers (InfoUSA, Super Pages, Yelp, City Search, etc).

  • Consistent Name – Pick the format for your name & stick with it. Same format for all listings!
  • Consistent Address – If your address is 5836 NE 3rd St, Suite 7 you want to be sure that it reads that exact way on and not 5836 NE 3rd St, # 7.
  • Consistent Phone Number – You want to use the same number on each of these sites.
  • Use a LOCAL not Toll Free Phone Number

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