Online research for offline buying is a growing trend. Optimize your site to be found by local searchers by showing your address and local phone number prominently, in text, not a graphic.

Submit your site to the free local listings services that the major search engines offer.

Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.