If your customers, clients, etc. are anything like I am they are going to check you out online before they hire you (or go to work for you) and they are likely to look for you on LinkedIn.

The question is how do you make an excellent first impression. This short video covers 1 small part of that- LinkedIn’s new Endorsement feature.

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By the way, here’s my LinkedIn profile, check it out- http://www.linkedin.com/in/edtaylor