Email is still, by far, the most effective Internet marketing tool available to small businesses. Developing ability to craft compelling emails that get delivered, opened, read and acted on can significantly add to your bottom-line profits. While many factors affect the success of each email message you send none is more important than the subject line. Here are some ways you can write more effective subject lines.

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A recent ExactTarget study shows…

Email drives more consumer purchases than any other marketing channel. 

When asked if they ever made a purchase as a result of a marketing message received through various channels, 66% of survey respondents said that they had purchased based on a promotional email, compared to 65% direct mail, 24% telephone, 20% Facebook, and 16% text message.

77% of online consumers prefer to get permission-based marketing messages via email versus any other marketing channel

The Direct Marketing Association’s Response Rate 2012 Report showed…

Email has the highest return on investment (ROI) compared to other marketing channels.

The ROI for email is $28.50, for example, compared to just $7 for direct mail. (To quickly and easily determine the ROI for your email campaigns and find the best ways to improve future email-marketing efforts, check out FulcrumTech’s email ROI calculator — ROI Goalsetter®.)

The technology marketing research firm The Radicati Group, Inc., predicts…

Email accounts will increase from about 2.9 billion in 2010 to over 3.8 billion in 2014.

This compares to a current 1.1 billion Facebook users, 1.5 billion Twitter users, 175 million LinkedIn users, and more than 10 million Pinterest users.

According to a recent Nielson survey…

Email is still the top activity for mobile Internet users…

Accounting for 41.6% of U.S. mobile Internet time

According to the Forrester Research Email Marketing Forecast…

The amount spent on email marketing in the US is predicted to increase from about $1.7 billion to nearly $2.5 billion in 2016.

The use of email marketing is growing because it works.