When Search Engine Optimizing content for the body of your website, follow these basic guidelines:

  • Each optimized page of content should be at least 300 words, ideally focused on one or two keyword phrase(s).
  • Each keyword or keyword phrase should not represent more than 5.5% of the total words on the page. Over use of keywords my result in an “over optimization” penalty.
  • Have the first use of the keyword appear in an <h> tag if possible. This will give a keyword phrase additional emphasis. ┬áIncluding some content in a bulleted list is another way to add emphasis.