Optimize your press releases just as you would a page of web content or a blog post. Use your keywords, keyword anchor text and headlines in a way that will maximize your visibility without being spammy.

Remember that in addition to possibly being picked-up by major news sites, press releases are archived on the web. And, remember, don’t put out press releases to sites like PRWeb unless you have REAL news to share.

Have you had any particular success with Press releases? Leave a comment below to share your thoughts and experiences!