A value proposition is a statement from a business to a potential customer that promises to improve the buyer’s situation by offering a specific benefit or set of benefits.  A compelling value proposition induces the potential customer to buy.

“You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”

That’s just incredibly compelling!

This is the Value Proposition for Internet Marketing Group-

“Our clients average 29.3 new “Top 10” rankings on Google, Bing and Yahoo!
and a 59.8% increase in website traffic within the first 3 months.”

It doesn’t quite have the ring to it that Domino’s has but I think it speaks to my customer base.

If you are interested in developing or improving your Value Proposition I recommend you watch this Marketing Experiments webinar. Dr. McGlaughlin does an outstanding job of explaining how to develop an exceptional Value Proposition-