During a coaching call yesterday I was asked, “Ed, how much time do you think I should spend marketing on Facebook and the other social networks?” Of course I hear this question a lot, you probably have even asked yourself how much time you should spend marketing on social networks. Here’s what I know…

The longer you use Social Media to grow your business the more time you will spend. That’s my personal experience, the experience of nearly all of my clients and the finding in the 2012 Social Media Marketing Industry Report 2012.

A significant 59% of marketers are using social media for 6 hours or more and 33% for 11 or more hours weekly. It’s interesting to note that nearly 15% of marketers spend more than 20 hours each week on social media.

Those with more years of social media experience spend more time each week conducting social media activities. For example, 77% of people with 3 or more years of experience commit more than 6 hours weekly to social media marketing. And 24.5% of this crowd are spending 20 hours or more each week.

However, more experienced social media users are spending less time with social media in 2012 compared to the 2011 findings. Only half of marketers with more than 3 years experience are spending 10 or more hours each week on social media, down from 63% in 2011.

Here’s the kicker, social media can easily become an “activity without productivity”. Many people, myself included, have found themselves “under the ether” of social marketing. It’s very easy to be “busy” with social media and lose sight of the “business” aspect of your efforts. It’s important to put relationships first but equally important to remember that your networking FOR YOUR BUSINESS not JUST because… you like to.

Be sure to review this report. I’m sure you will find it eye opening-