The Google Penguin Update launched on April 24 and on the 27th I posted about it. See- New Google Search Algorithm Targets “Over Optimization”  

Here’s an update: 

Yesterday, May 9th, I ran new Search Engine Ranking Reports for my coaching clients. As you can see…

My Internet Marketing Coaching clients are THRIVING!!!

Here are some things you need to be aware of:

Google’s blog says, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site.

Be sure to check your Google Webmaster account for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Google has not revealed exactly what it is that is causing sites to drop in the rankings but me and others in the SEO community suspect things like:

1. Aggressive exact-match anchor text

2. Overuse of exact-match domains

3. Low-quality article marketing & blog spam

4. Keyword stuffing in internal/outbound links

REMEMBER Penguin is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.

If you do think you have some sort of SEO penalty as a result of either the Google Panda or Penguin updates call me, 541-482-4840, or pop-me an e-mail, I’ll take a look at your site FREE of charge, and give you my recommendations.