A Fan Gate on Facebook is, and I’m sure you have seen them, when you see certain content, typically content asking you to “like” the page and then, once you have clicked the Like button, the content changes. These Fan Gates are sometimes used with special offers, discount codes, contests, etc.

The question is this- Do these Fan Gates work, that is, do they INCREASE the number likes? Another important question is- Do they affect the quality of your fans?

Well here’s a very interesting article that Ben Pickering posted on Social Media Examiner. It’s worth the read.

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