Embed videos on your website and your conversion ratio will improve. The case studies are everywhere. It’s just bout that simple and clear cut. Of course the video needs to b well put together and engaging but it does not have to be expensive. Look at the video on the home page here http://imgmembers.com/. It cost next to nothing.

Think about a how-to or an explanatory video for your product or services pages…

How much could you increase your conversion rates by showing examples of other customers using or talking about how the benefited from your products?